Content.Ad Predefined Reports
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Content.Ad Predefined Reports

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Predefined Reports

The Content.Ad datasource in Rivery comes with the below predefined reports. Each report will have a short description of the data, a list of customizable fields (if any), and the schema mapping. Due to the standardized nature of these reports, there are a number of locked fields that will only be accessible through the custom reporting functionality.

Source-Level Selections

Content.Ad does not have any source-level selections available to filter each report in the river.

Advertiser By Ad

The Advertiser by Ad report returns data in the Campaign Summary Report in an advertiser’s account login aggregated to the ad level. The only customization is the type of incremental load associated with this report.

Field Data Type Dimension/Metric
ad_id system schema Integer Dimension
time system schema String Dimension
ad_url String Dimension
campaign_id Integer Dimension
campaign_name String Dimension
clicks Integer Metric
ad_title String Dimension
ctr Float Metric
ecpa Float Metric
ecpc Float Metric
impressions Integer Metric
spend Float Metric
conversions Integer Metric

Advertiser By Campaign

The Advertiser by Campaign report returns data in the Campaign Summary Report in an advertiser’s account login aggregated to the campaign level. The only customization is the type of incremental load associated with this report.

Field Data Type Dimension/Metric
campaign_id system schema Integer Dimension
time system schema String Dimension
ad String Dimension
campaign_name String Dimension
clicks Integer Metric
ctr Float Metric
ecpa Float Metric
ecpc Float Metric
impressions Integer Metric
spend Float Metric
conversions Integer Metric

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