Google Ads Predefined Reports
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Google Ads Predefined Reports

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Predefined Reports

The Google Ads datasource in Rivery comes with the below predefined reports. Each report will have a short description of the data, a list of customizable fields (if any), and the schema mapping. Due to the standardized nature of these reports, there are a number of locked fields that will only be accessible through the custom reporting functionality.

Source-Level Selections

Google Ads' one source-level selection is an Account filter. Choosing distinct values will filter down each report within the river to only the selected data.

Account Performance By Day

The Account Performance By Day report returns performance metrics at the account level aggregated by the day. The only customization is the type of incremental load associated with this report.

Field Data Type Dimension/Metric
segments_device system schema String Dimension
segments_date system schema String Dimension
customer_id system schema Integer Dimension
segments_adNetworkType system schema String Dimension
metrics_allConversionsValue Float Metric
metrics_activeViewMeasurableCostMicros Integer Metric
metrics_activeViewMeasurableImpressions Integer Metric
metrics_activeViewViewability Float Metric
metrics_allConversions Float Metric
metrics_activeViewMeasurability Float Metric
metrics_clicks Integer Metric
metrics_costMicros Integer Metric
metrics_impressions Integer Metric
metrics_interactionEventTypes String Metric
metrics_interactions Integer Metric
metrics_viewThroughConversions Integer Metric
metrics_activeViewImpressions Integer Metric
customer_descriptiveName String Dimension
customer_currencyCode String Dimension

Account Performance By Hour

The Account Performance By Hour report returns performance metrics at the account level aggregated by the hour. The only customization is the type of incremental load associated with this report.

Field Data Type Dimension/Metric
segments_hour system schema Integer Dimension
segments_device system schema String Dimension
customer_id system schema Integer Dimension
segments_date system schema String Dimension
segments_adNetworkType system schema String Dimension
metrics_clicks Integer Metric
metrics_activeViewMeasurableImpressions Integer Metric
metrics_activeViewViewability Float Metric
metrics_allConversions Float Metric
metrics_allConversionsValue Float Metric
metrics_activeViewMeasurableCostMicros Integer Metric
metrics_costMicros Integer Metric
metrics_impressions Integer Metric
metrics_interactionEventTypes String Metric
metrics_interactions Integer Metric
metrics_viewThroughConversions Integer Metric
metrics_activeViewMeasurability Float Metric
metrics_activeViewImpressions Integer Metric
customer_descriptiveName String Dimension
customer_currencyCode String Dimension

Campaign Performance By Day

The Campaign Performance By Day report returns performance metrics at the campaign level aggregated by the day. The only customization is the type of incremental load associated with this report.

Field Data Type Dimension/Metric
campaign_id system schema Integer Dimension
segments_date system schema String Dimension
segments_adNetworkType system schema String Dimension
segments_device system schema String Dimension
customer_id Integer Dimension
metrics_activeViewImpressions Integer Metric
metrics_activeViewMeasurability Float Metric
metrics_activeViewMeasurableCostMicros Integer Metric
metrics_activeViewMeasurableImpressions Integer Metric
metrics_activeViewViewability Float Metric
customer_descriptiveName String Dimension
metrics_conversions Float Metric
metrics_conversionsValue Float Metric
metrics_costMicros Integer Metric
metrics_impressions Integer Metric
metrics_interactionEventTypes String Metric
metrics_interactions Integer Metric
metrics_viewThroughConversions Integer Metric
customer_currencyCode String Dimension
campaign_name String Dimension
metrics_clicks Integer Metric

Campaign Performance By Hour

The Campaign Performance By Hour report returns performance metrics at the campaign level aggregated by the hour. The only customization is the type of incremental load associated with this report.

Field Data Type Dimension/Metric
campaign_id system schema Integer Dimension
segments_device system schema String Dimension
segments_date system schema String Dimension
segments_hour system schema Integer Dimension
customer_id Integer Dimension
metrics_activeViewImpressions Integer Metric
metrics_activeViewMeasurability Float Metric
metrics_activeViewMeasurableCostMicros Integer Metric
metrics_activeViewMeasurableImpressions Integer Metric
metrics_activeViewViewability Float Metric
metrics_clicks Integer Metric
customer_descriptiveName String Dimension
metrics_conversionsValue Float Metric
metrics_costMicros Integer Metric
metrics_impressions Integer Metric
metrics_interactionEventTypes String Metric
metrics_interactions Integer Metric
metrics_viewThroughConversions Integer Metric
segments_adNetworkType String Dimension
customer_currencyCode String Dimension
campaign_name String Dimension
metrics_conversions Float Metric

Ad Group Performance By Day

The Ad Group Performance By Day report returns performance metrics at the ad group level aggregated by the day. The only customization is the type of incremental load associated with this report.

Field Data Type Dimension/Metric
adGroup_id system schema Integer Dimension
segments_date system schema String Dimension
segments_adNetworkType system schema String Dimension
segments_device system schema String Dimension
customer_currencyCode String Dimension
customer_descriptiveName String Dimension
customer_id Integer Dimension
metrics_activeViewImpressions Integer Metric
metrics_activeViewMeasurability Float Metric
metrics_activeViewMeasurableCostMicros Integer Metric
metrics_activeViewMeasurableImpressions Integer Metric
campaign_name String Dimension
metrics_clicks Integer Metric
metrics_conversions Float Metric
metrics_conversionsValue Float Metric
metrics_costMicros Integer Metric
metrics_impressions Integer Metric
metrics_interactionEventTypes String Metric
metrics_interactions Integer Metric
metrics_viewThroughConversions Integer Metric
campaign_id Integer Dimension
adGroup_name String Dimension
metrics_activeViewViewability Float Metric

Ad Group Performance By Hour

The Ad Group Performance By Hour report returns performance metrics at the ad group level aggregated by the hour. The only customization is the type of incremental load associated with this report.

Field Data Type Dimension/Metric
adGroup_id system schema Integer Dimension
segments_device system schema String Dimension
segments_date system schema String Dimension
segments_adNetworkType system schema String Dimension
segments_hour system schema Integer Dimension
customer_descriptiveName String Dimension
customer_id Integer Dimension
metrics_activeViewImpressions Integer Metric
metrics_activeViewMeasurability Float Metric
metrics_activeViewMeasurableCostMicros Integer Metric
metrics_activeViewMeasurableImpressions Integer Metric
metrics_activeViewViewability Float Metric
customer_currencyCode String Dimension
metrics_conversions Float Metric
metrics_conversionsValue Float Metric
metrics_costMicros Integer Metric
metrics_impressions Integer Metric
metrics_interactionEventTypes String Metric
metrics_interactions Integer Metric
metrics_viewThroughConversions Integer Metric
campaign_name String Dimension
campaign_id Integer Dimension
adGroup_name String Dimension
metrics_clicks Integer Metric

Ad Performance By Day

The Ad Performance By Day report returns performance metrics at the ad level aggregated by the day. The only customization is the type of incremental load associated with this report.

Field Data Type Dimension/Metric
adGroupAd_ad_id system schema Integer Dimension
segments_date system schema String Dimension
segments_adNetworkType system schema String Dimension
segments_device system schema String Dimension
campaign_id Integer Dimension
campaign_name String Dimension
customer_currencyCode String Dimension
customer_descriptiveName String Dimension
customer_id Integer Dimension
metrics_activeViewImpressions Integer Metric
metrics_activeViewMeasurability Float Metric
metrics_activeViewMeasurableCostMicros Integer Metric
adGroup_name String Dimension
metrics_activeViewViewability Float Metric
metrics_clicks Integer Metric
metrics_conversions Float Metric
metrics_conversionsValue Float Metric
metrics_costMicros Integer Metric
metrics_impressions Integer Metric
metrics_interactionEventTypes String Metric
metrics_interactions Integer Metric
metrics_viewThroughConversions Integer Metric
adGroup_id Integer Dimension
adGroupAd_ad_name String Dimension
metrics_activeViewMeasurableImpressions Integer Metric

Geographic Performance

The Geographic Performance report returns metrics aggregated at the country level. The only customization is the type of incremental load associated with this report.

Field Data Type Dimension/Metric
geographicView_countryCriterionId system schema Integer Dimension
segments_date system schema String Dimension
segments_adNetworkType system schema String Dimension
adGroup_id system schema Integer Dimension
segments_device system schema String Dimension
customer_descriptiveName String Dimension
customer_id Integer Dimension
customer_currencyCode String Dimension
geographicView_locationType String Dimension
metrics_clicks Integer Metric
campaign_name String Dimension
metrics_conversionsValue Float Metric
metrics_costMicros Integer Metric
metrics_impressions Integer Metric
metrics_interactionEventTypes String Metric
metrics_interactions Integer Metric
metrics_viewThroughConversions Integer Metric
campaign_id Integer Dimension
adGroup_name String Dimension
metrics_conversions Float Metric

Audience Performance

The Audience Performance report Includes performance data from interests and remarketing lists for Display Network and YouTube Network ads, and remarketing lists for search ads (RLSA), aggregated at the audience level. The only customization is the type of incremental load associated with this report.

Field Data Type Dimension/Metric
adGroupCriterion_criterionId system schema Integer Dimension
segments_date system schema String Dimension
segments_adNetworkType system schema String Dimension
segments_device system schema String Dimension
campaign_name String Dimension
customer_currencyCode String Dimension
customer_descriptiveName String Dimension
customer_id Integer Dimension
metrics_activeViewImpressions Integer Metric
metrics_activeViewMeasurability Float Metric
metrics_activeViewMeasurableCostMicros Integer Metric
metrics_activeViewMeasurableImpressions Integer Metric
campaign_id Integer Dimension
metrics_clicks Integer Metric
metrics_conversions Float Metric
metrics_conversionsValue Float Metric
metrics_costMicros Integer Metric
metrics_impressions Integer Metric
metrics_interactionEventTypes String Metric
metrics_interactions Integer Metric
metrics_viewThroughConversions Integer Metric
adGroup_name String Dimension
adGroup_id Integer Dimension
metrics_activeViewViewability Float Metric

Keyword Performance

The Keyword Performance report returns metrics aggregated at the keyword level. The only customization is the type of incremental load associated with this report.

Field Data Type Dimension/Metric
adGroup_id system schema Integer Dimension
segments_date system schema String Dimension
segments_adNetworkType system schema String Dimension
segments_device system schema String Dimension
keywordView_resourceName system schema String Dimension
metrics_activeViewMeasurability Float Metric
adGroup_name String Dimension
adGroup_resourceName String Dimension
adGroup_type String Dimension
campaign_id Integer Dimension
campaign_name String Dimension
customer_currencyCode String Dimension
customer_descriptiveName String Dimension
customer_id Integer Dimension
adGroup_finalUrlSuffix String Dimension
metrics_activeViewImpressions Integer Metric
adGroupCriterion_qualityInfo_qualityScore Integer Metric
metrics_activeViewMeasurableCostMicros Integer Metric
metrics_activeViewMeasurableImpressions Integer Metric
metrics_activeViewViewability Float Metric
metrics_clicks Integer Metric
metrics_conversions Float Metric
metrics_conversionsValue Float Metric
metrics_costMicros Integer Metric
metrics_impressions Integer Metric
metrics_interactionEventTypes String Metric
metrics_interactions Integer Metric
metrics_searchImpressionShare Float Metric
metrics_viewThroughConversions Integer Metric
adGroupCriterion_keyword_text String Dimension
adGroupCriterion_keyword_matchType String Dimension
adGroupCriterion_finalUrls String Dimension

Media File

The Media File report returns the attributes of media files within the specified account.

Field Data Type Dimension/Metric
customer_id system schema Integer Dimension
mediaFile_id system schema Integer Dimension
customer_descriptiveName String Dimension
mediaFile_audio_adDurationMillis Integer Metric
mediaFile_fileSize Integer Metric
mediaFile_mimeType String Dimension
mediaFile_name String Dimension
mediaFile_type String Dimension
mediaFile_video_adDurationMillis Integer Metric
mediaFile_video_youtubeVideoId String Dimension

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