Google Analytics Predefined Reports
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Google Analytics Predefined Reports

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Predefined Reports

The Google Analytics datasource in Rivery comes with the below predefined reports. Each report will have a short description of the data, a list of customizable fields (if any), and the schema mapping. Due to the standardized nature of these reports, there are a number of locked fields that will only be accessible through the custom reporting functionality.

Source-Level Selections

Google Analytics has three source-level selections: Accounts, Properties, and Profiles/Views. These options will filter down each report within the river to only the selected data.

Standard Sessions

The Standard Sessions report produces a session based metrics table at the ad content and source/medium level. There are two customizations the user can make to this report. They can use the filter option to cut down the output and can customize the type of incremental load associated with this report.

Field Data Type Dimension/Metric
date system schema Integer Dimension
account_id system schema Integer Dimension
keyword String Dimension
avgsessionduration Float Metric
bounceRate Float Metric
bounces Integer Metric
campaign String Dimension
channelgrouping String Dimension
adcontent String Dimension
account_name String Dimension
medium String Dimension
newusers Integer Metric
pageviews Integer Metric
percentnewsessions Float Metric
sessionduration Float Metric
sessions Integer Metric
source String Dimension
transactions Integer Metric
users Integer Metric

Standard Events

The Standard Events report produces an events based metrics table at the event, ad content, and source/medium level. The user can only customize the type of incremental load associated with this report.

Field Data Type Dimension/Metric
date system schema Integer Dimension
property_id system schema String Dimension
account_id system schema Integer Dimension
eventlabel String Dimension
campaign String Dimension
adwordsCampaignID String Dimension
eventaction String Dimension
adcontent String Dimension
eventsPerSessionWithEvent Float Metric
keyword String Dimension
account_name String Dimension
sessionswithevent Integer Metric
sourcemedium String Dimension
totalevents Integer Metric
uniqueevents Integer Metric

Standard Users

The Standard Users report produces a user based metrics table at the user type level. The only customization is the type of incremental load associated with this report.

Field Data Type Dimension/Metric
account_id system schema Integer Dimension
date system schema Integer Dimension
account_name String Dimension
deviceCategory String Dimension
newUsers Integer Metric
referralPath String Dimension
region String Dimension
userType String Dimension
useragebracket String Dimension
usergender String Dimension
users Integer Metric

Standard Weekly Users

The Standard Users report produces a user based metrics table at the user type level aggregated over a weekly time period. The only customization is the type of incremental load associated with this report.

Field Data Type Dimension/Metric
account_id system schema Integer Dimension
yearWeek system schema Integer Dimension
account_name String Dimension
deviceCategory String Dimension
newUsers Integer Metric
region String Dimension
userAgeBracket String Dimension
userGender String Dimension
userType String Dimension
users Integer Metric
referralPath String Dimension

Standard Monthly Users

The Standard Users report produces a user based metrics table at the user type level aggregated over a monthly time period. The only customization is the type of incremental load associated with this report.

Field Data Type Dimension/Metric
account_id system schema Integer Dimension
yearMonth system schema Integer Dimension
account_name String Dimension
deviceCategory String Dimension
newUsers Integer Metric
region String Dimension
userAgeBracket String Dimension
userGender String Dimension
userType String Dimension
users Integer Metric
referralPath String Dimension

Cohort By 7 Days

The Cohort by 7 Days report produces a cohort based metrics table at the profile level aggregated over the last 7 days. The user can only customize the report's filter option to cut down the output.

Field Data Type Dimension/Metric
account_id system schema Integer Dimension
cohort system schema String Dimension
property_id system schema String Dimension
profile_id system schema Integer Dimension
goalCompletionsAll Integer Metric
cohortRetentionRate Float Metric
cohortTotalUsers Integer Metric
cohortNthDay Integer Metric
pageviews Integer Metric
cohortGoalCompletionsPerUser Float Metric
cohortActiveUsers Integer Metric
sessionDuration Float Metric
sessions Integer Metric
transactionRevenue Float Metric
transactions Integer Metric

Mcf Conversion Path

The Multi-Channel Funnels Conversion Path report shows all of the unique conversion paths that led to conversions, as well as the number of conversions from each path, and the value of those conversions. There are two customizations the user can make to this report. They can use the filter option to cut down the output and can customize the type of incremental load associated with this report.

Field Data Type Dimension/Metric
conversionDate system schema Integer Dimension
conversionType system schema String Dimension
profile_id system schema Integer Dimension
timeLagInDaysHistogram system schema Integer Dimension
totalConversionValue Float Metric
totalConversions Integer Metric

Mcf Time Lag

The Multi-Channel Funnels Time Lag report counts the number of days from the first ad impression to conversion. There are two customizations the user can make to this report. They can use the filter option to cut down the output and can customize the type of incremental load associated with this report.

Field Data Type Dimension/Metric
campaignName system schema String Dimension
conversionDate system schema Integer Dimension
profile_id system schema Integer Dimension
timeLagInDaysHistogram system schema Integer Dimension
totalConversionValue Float Metric
totalConversions Integer Metric

Mcf Assisted Conversions

The Multi-Channel Funnels Assisted Conversions report summarizes the channels' roles and contributions. There are two customizations the user can make to this report. They can use the filter option to cut down the output and can customize the type of incremental load associated with this report.

Field Data Type Dimension/Metric
medium system schema String Dimension
source system schema String Dimension
basicChannelGrouping system schema String Dimension
campaignName system schema String Dimension
conversionDate system schema Integer Dimension
conversionGoalNumber system schema String Dimension
conversionType system schema String Dimension
profile_id system schema Integer Dimension
assistedConversions Integer Metric
lastInteractionConversions Integer Metric
lastInteractionValue Float Metric
firstInteractionValue Float Metric
firstInteractionConversions Integer Metric
assistedValue Float Metric
totalConversionValue Float Metric
totalConversions Integer Metric

Mcf Path Length

The Multi-Channel Funnels Path Length report shows how many conversions resulted from conversion paths that contained 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, or 12+ channel interactions. There are two customizations the user can make to this report. They can use the filter option to cut down the output and can customize the type of incremental load associated with this report.

Field Data Type Dimension/Metric
campaignName system schema String Dimension
conversionDate system schema Integer Dimension
pathLengthInInteractionsHistogram system schema Integer Dimension
profile_id system schema Integer Dimension
totalConversionValue Float Metric
totalConversions Integer Metric

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