LinkedIn Ads Predefined Reports
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LinkedIn Ads Predefined Reports

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Predefined Reports

The LinkedIn Ads datasource in Rivery comes with the below predefined reports. Each report will have a short description of the data, a list of customizable fields (if any), and the schema mapping. Due to the standardized nature of these reports, there are a number of locked fields that will only be accessible through the custom reporting functionality.

Source-Level Selections

LinkedIn Ad's one source-level selection is an Accounts filter. Choosing distinct values will filter down each report within the river to only the selected accounts' data.

Accounts

The Accounts report pulls a list of accounts and their attributes. The user can customize the report by selecting an Accounts Status in the report-level selection.

Field Data Type Dimension/Metric
id system schema Integer Dimension
changeauditstamps Record Dimension
currency String Dimension
name String Dimension
notifiedoncampaignoptimization Boolean Dimension
notifiedoncreativeapproval Boolean Dimension
notifiedoncreativerejection Boolean Dimension
notifiedonendofcampaign Boolean Dimension
reference String Dimension
servingstatuses String Dimension
status String Dimension
test Boolean Dimension
type String Dimension
version Record Dimension

Campaigns

The Campaigns report pulls a list of campaigns and their attributes like the ad schedule and budget. The user can customize the report by selecting a Campaigns Status in the report-level selection.

Field Data Type Dimension/Metric
id system schema Integer Dimension
account String Dimension
audienceexpansionenabled Boolean Dimension
campaigngroup String Dimension
changeauditstamps Record Dimension
costtype String Dimension
creativeselection String Dimension
dailybudget Record Dimension
format String Dimension
associatedentity String Dimension
locale Record Dimension
name String Dimension
objectivetype String Dimension
offsitedeliveryenabled Boolean Dimension
offsitepreferences Record Dimension
optimizationtargettype String Dimension
runschedule Record Dimension
servingstatuses String Dimension
status String Dimension
storydeliveryenabled Boolean Dimension
targetingcriteria Record Dimension
test Boolean Dimension
totalbudget Record Dimension
type String Dimension
unitcost Record Dimension
version Record Dimension

Campaign Groups

The Campaign Groups report pulls data at the Campaign group level to provide advertisers a way to see status, budget, and performance across multiple related campaigns. The user can customize the report by selecting a Campaigns Status in the report-level selection.

Field Data Type Dimension/Metric
id system schema Integer Dimension
account String Dimension
allowedcampaigntypes String Dimension
backfilled Boolean Dimension
changeauditstamps Record Dimension
name String Dimension
runschedule Record Dimension
servingstatuses String Dimension
status String Dimension
test Boolean Dimension
totalbudget Record Dimension

Creatives Shares

The Creatives Shares report pulls all the information for visually rendering an ad and its attributes. The user can customize the report by using the Campaign or Creatives filter to cut down the output.

Field Data Type Dimension/Metric
id system schema String Dimension
activity String Dimension
content_contententities_entity String Dimension
content_contententities_entitylocation String Dimension
content_contententities_title String Dimension
content_description String Dimension
content_sharemediacategory String Dimension
content_title String Dimension
created Record Dimension
edited Boolean Dimension
content_contententities_description String Dimension
lastmodified Record Dimension
owner String Dimension
text Record Dimension

Ad Statistics

The Ad Statistics report provides key insights on performance such as clicks, impressions, and ad spend, and demographics information pivoted by account and campaign. The user can customize the report by using the Campaign or Creatives filter to cut down the output. They can also customize the type of incremental load associated with this report.

Field Data Type Dimension/Metric
pivotValue system schema String Dimension
start_date system schema String Dimension
actionClicks Integer Metric
cardClicks Integer Metric
cardImpressions Integer Metric
clicks Integer Metric
commentLikes Integer Metric
comments Integer Metric
companyPageClicks Integer Metric
conversionValueInLocalCurrency String Dimension
costInLocalCurrency String Dimension
costInUsd String Dimension
end_date String Dimension
externalWebsiteConversions Integer Metric
externalWebsitePostClickConversions Integer Metric
externalWebsitePostViewConversions Integer Metric
follows Integer Metric
fullScreenPlays Integer Metric
impressions Integer Metric
landingPageClicks Integer Metric
leadGenerationMailContactInfoShares Integer Metric
leadGenerationMailInterestedClicks Integer Metric
likes Integer Metric
oneClickLeadFormOpens Integer Metric
oneClickLeads Integer Metric
opens Integer Metric
otherEngagements Integer Metric
pivot String Dimension
approximateUniqueImpressions Integer Metric
pivotValues String Dimension
reactions Integer Metric
sends Integer Metric
shares Integer Metric
adUnitClicks Integer Metric
textUrlClicks Integer Metric
totalEngagements Integer Metric
videoCompletions Integer Metric
videoFirstQuartileCompletions Integer Metric
videoMidpointCompletions Integer Metric
videoStarts Integer Metric
videoThirdQuartileCompletions Integer Metric
videoViews Integer Metric
viralCardClicks Integer Metric
viralCardImpressions Integer Metric
viralClicks Integer Metric
viralCommentLikes Integer Metric
viralComments Integer Metric
viralCompanyPageClicks Integer Metric
viralExternalWebsiteConversions Integer Metric
viralExternalWebsitePostClickConversions Integer Metric
viralExternalWebsitePostViewConversions Integer Metric
viralFollows Integer Metric
viralFullScreenPlays Integer Metric
viralImpressions Integer Metric
viralLandingPageClicks Integer Metric
viralLikes Integer Metric
viralOneClickLeadFormOpens Integer Metric
viralOneClickLeads Integer Metric
viralOtherEngagements Integer Metric
viralReactions Integer Metric
viralShares Integer Metric
viralTotalEngagements Integer Metric
viralVideoCompletions Integer Metric
viralVideoFirstQuartileCompletions Integer Metric
viralVideoMidpointCompletions Integer Metric
viralVideoStarts Integer Metric
viralVideoThirdQuartileCompletions Integer Metric
viralVideoViews Integer Metric

Ad Analytics

The Ad Analytics report provides key insights on performance such as clicks, impressions, and ad spend, and demographics information. The user can customize the report by using the Campaign or Creatives filter to cut down the output. They can also customize the type of incremental load associated with this report.

Field Data Type Dimension/Metric
pivotValue system schema String Dimension
start_date system schema String Dimension
actionClicks Integer Metric
cardClicks Integer Metric
cardImpressions Integer Metric
clicks Integer Metric
commentLikes Integer Metric
comments Integer Metric
companyPageClicks Integer Metric
conversionValueInLocalCurrency String Dimension
costInLocalCurrency String Dimension
costInUsd String Dimension
end_date String Dimension
externalWebsiteConversions Integer Metric
externalWebsitePostClickConversions Integer Metric
externalWebsitePostViewConversions Integer Metric
follows Integer Metric
fullScreenPlays Integer Metric
impressions Integer Metric
landingPageClicks Integer Metric
leadGenerationMailContactInfoShares Integer Metric
leadGenerationMailInterestedClicks Integer Metric
likes Integer Metric
oneClickLeadFormOpens Integer Metric
oneClickLeads Integer Metric
opens Integer Metric
otherEngagements Integer Metric
pivot String Dimension
approximateUniqueImpressions Integer Metric
pivotValues String Dimension
reactions Integer Metric
sends Integer Metric
shares Integer Metric
adUnitClicks Integer Metric
textUrlClicks Integer Metric
totalEngagements Integer Metric
videoCompletions Integer Metric
videoFirstQuartileCompletions Integer Metric
videoMidpointCompletions Integer Metric
videoStarts Integer Metric
videoThirdQuartileCompletions Integer Metric
videoViews Integer Metric
viralCardClicks Integer Metric
viralCardImpressions Integer Metric
viralClicks Integer Metric
viralCommentLikes Integer Metric
viralComments Integer Metric
viralCompanyPageClicks Integer Metric
viralExternalWebsiteConversions Integer Metric
viralExternalWebsitePostClickConversions Integer Metric
viralExternalWebsitePostViewConversions Integer Metric
viralFollows Integer Metric
viralFullScreenPlays Integer Metric
viralImpressions Integer Metric
viralLandingPageClicks Integer Metric
viralLikes Integer Metric
viralOneClickLeadFormOpens Integer Metric
viralOneClickLeads Integer Metric
viralOtherEngagements Integer Metric
viralReactions Integer Metric
viralShares Integer Metric
viralTotalEngagements Integer Metric
viralVideoCompletions Integer Metric
viralVideoFirstQuartileCompletions Integer Metric
viralVideoMidpointCompletions Integer Metric
viralVideoStarts Integer Metric
viralVideoThirdQuartileCompletions Integer Metric
viralVideoViews Integer Metric

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