LinkedIn Ads Predefined Reports
  • 4 Minutes to read
  • Dark
    Light
  • PDF

LinkedIn Ads Predefined Reports

  • Dark
    Light
  • PDF

Article summary

Predefined Reports

The LinkedIn Ads datasource in Rivery comes with the below predefined reports. Each report will have a short description of the data, a list of customizable fields (if any), and the schema mapping. Due to the standardized nature of these reports, there are a number of locked fields that will only be accessible through the custom reporting functionality.

Source-Level Selections

LinkedIn Ad's one source-level selection is an Accounts filter. Choosing distinct values will filter down each report within the river to only the selected accounts' data.

Accounts

The Accounts report pulls a list of accounts and their attributes. The user can customize the report by selecting an Accounts Status in the report-level selection.

FieldData TypeDimension/Metric
id system schemaIntegerDimension
changeauditstampsRecordDimension
currencyStringDimension
nameStringDimension
notifiedoncampaignoptimizationBooleanDimension
notifiedoncreativeapprovalBooleanDimension
notifiedoncreativerejectionBooleanDimension
notifiedonendofcampaignBooleanDimension
referenceStringDimension
servingstatusesStringDimension
statusStringDimension
testBooleanDimension
typeStringDimension
versionRecordDimension

Campaigns

The Campaigns report pulls a list of campaigns and their attributes like the ad schedule and budget. The user can customize the report by selecting a Campaigns Status in the report-level selection.

FieldData TypeDimension/Metric
id system schemaIntegerDimension
accountStringDimension
audienceexpansionenabledBooleanDimension
campaigngroupStringDimension
changeauditstampsRecordDimension
costtypeStringDimension
creativeselectionStringDimension
dailybudgetRecordDimension
formatStringDimension
associatedentityStringDimension
localeRecordDimension
nameStringDimension
objectivetypeStringDimension
offsitedeliveryenabledBooleanDimension
offsitepreferencesRecordDimension
optimizationtargettypeStringDimension
runscheduleRecordDimension
servingstatusesStringDimension
statusStringDimension
storydeliveryenabledBooleanDimension
targetingcriteriaRecordDimension
testBooleanDimension
totalbudgetRecordDimension
typeStringDimension
unitcostRecordDimension
versionRecordDimension

Campaign Groups

The Campaign Groups report pulls data at the Campaign group level to provide advertisers a way to see status, budget, and performance across multiple related campaigns. The user can customize the report by selecting a Campaigns Status in the report-level selection.

FieldData TypeDimension/Metric
id system schemaIntegerDimension
accountStringDimension
allowedcampaigntypesStringDimension
backfilledBooleanDimension
changeauditstampsRecordDimension
nameStringDimension
runscheduleRecordDimension
servingstatusesStringDimension
statusStringDimension
testBooleanDimension
totalbudgetRecordDimension

Creatives Shares

The Creatives Shares report pulls all the information for visually rendering an ad and its attributes. The user can customize the report by using the Campaign or Creatives filter to cut down the output.

FieldData TypeDimension/Metric
id system schemaStringDimension
activityStringDimension
content_contententities_entityStringDimension
content_contententities_entitylocationStringDimension
content_contententities_titleStringDimension
content_descriptionStringDimension
content_sharemediacategoryStringDimension
content_titleStringDimension
createdRecordDimension
editedBooleanDimension
content_contententities_descriptionStringDimension
lastmodifiedRecordDimension
ownerStringDimension
textRecordDimension

Ad Statistics

The Ad Statistics report provides key insights on performance such as clicks, impressions, and ad spend, and demographics information pivoted by account and campaign. The user can customize the report by using the Campaign or Creatives filter to cut down the output. They can also customize the type of incremental load associated with this report.

FieldData TypeDimension/Metric
pivotValue system schemaStringDimension
start_date system schemaStringDimension
actionClicksIntegerMetric
cardClicksIntegerMetric
cardImpressionsIntegerMetric
clicksIntegerMetric
commentLikesIntegerMetric
commentsIntegerMetric
companyPageClicksIntegerMetric
conversionValueInLocalCurrencyStringDimension
costInLocalCurrencyStringDimension
costInUsdStringDimension
end_dateStringDimension
externalWebsiteConversionsIntegerMetric
externalWebsitePostClickConversionsIntegerMetric
externalWebsitePostViewConversionsIntegerMetric
followsIntegerMetric
fullScreenPlaysIntegerMetric
impressionsIntegerMetric
landingPageClicksIntegerMetric
leadGenerationMailContactInfoSharesIntegerMetric
leadGenerationMailInterestedClicksIntegerMetric
likesIntegerMetric
oneClickLeadFormOpensIntegerMetric
oneClickLeadsIntegerMetric
opensIntegerMetric
otherEngagementsIntegerMetric
approximateUniqueImpressionsIntegerMetric
pivotValuesStringDimension
reactionsIntegerMetric
sendsIntegerMetric
sharesIntegerMetric
adUnitClicksIntegerMetric
textUrlClicksIntegerMetric
totalEngagementsIntegerMetric
videoCompletionsIntegerMetric
videoFirstQuartileCompletionsIntegerMetric
videoMidpointCompletionsIntegerMetric
videoStartsIntegerMetric
videoThirdQuartileCompletionsIntegerMetric
videoViewsIntegerMetric
viralCardClicksIntegerMetric
viralCardImpressionsIntegerMetric
viralClicksIntegerMetric
viralCommentLikesIntegerMetric
viralCommentsIntegerMetric
viralCompanyPageClicksIntegerMetric
viralExternalWebsiteConversionsIntegerMetric
viralExternalWebsitePostClickConversionsIntegerMetric
viralExternalWebsitePostViewConversionsIntegerMetric
viralFollowsIntegerMetric
viralFullScreenPlaysIntegerMetric
viralImpressionsIntegerMetric
viralLandingPageClicksIntegerMetric
viralLikesIntegerMetric
viralOneClickLeadFormOpensIntegerMetric
viralOneClickLeadsIntegerMetric
viralOtherEngagementsIntegerMetric
viralReactionsIntegerMetric
viralSharesIntegerMetric
viralTotalEngagementsIntegerMetric
viralVideoCompletionsIntegerMetric
viralVideoFirstQuartileCompletionsIntegerMetric
viralVideoMidpointCompletionsIntegerMetric
viralVideoStartsIntegerMetric
viralVideoThirdQuartileCompletionsIntegerMetric
viralVideoViewsIntegerMetric

Ad Analytics

The Ad Analytics report provides key insights on performance such as clicks, impressions, and ad spend, and demographics information. The user can customize the report by using the Campaign or Creatives filter to cut down the output. They can also customize the type of incremental load associated with this report.

FieldData TypeDimension/Metric
pivotValue system schemaStringDimension
start_date system schemaStringDimension
actionClicksIntegerMetric
cardClicksIntegerMetric
cardImpressionsIntegerMetric
clicksIntegerMetric
commentLikesIntegerMetric
commentsIntegerMetric
companyPageClicksIntegerMetric
conversionValueInLocalCurrencyStringDimension
costInLocalCurrencyStringDimension
costInUsdStringDimension
end_dateStringDimension
externalWebsiteConversionsIntegerMetric
externalWebsitePostClickConversionsIntegerMetric
externalWebsitePostViewConversionsIntegerMetric
followsIntegerMetric
fullScreenPlaysIntegerMetric
impressionsIntegerMetric
landingPageClicksIntegerMetric
leadGenerationMailContactInfoSharesIntegerMetric
leadGenerationMailInterestedClicksIntegerMetric
likesIntegerMetric
oneClickLeadFormOpensIntegerMetric
oneClickLeadsIntegerMetric
opensIntegerMetric
otherEngagementsIntegerMetric
approximateUniqueImpressionsIntegerMetric
pivotValuesStringDimension
reactionsIntegerMetric
sendsIntegerMetric
sharesIntegerMetric
adUnitClicksIntegerMetric
textUrlClicksIntegerMetric
totalEngagementsIntegerMetric
videoCompletionsIntegerMetric
videoFirstQuartileCompletionsIntegerMetric
videoMidpointCompletionsIntegerMetric
videoStartsIntegerMetric
videoThirdQuartileCompletionsIntegerMetric
videoViewsIntegerMetric
viralCardClicksIntegerMetric
viralCardImpressionsIntegerMetric
viralClicksIntegerMetric
viralCommentLikesIntegerMetric
viralCommentsIntegerMetric
viralCompanyPageClicksIntegerMetric
viralExternalWebsiteConversionsIntegerMetric
viralExternalWebsitePostClickConversionsIntegerMetric
viralExternalWebsitePostViewConversionsIntegerMetric
viralFollowsIntegerMetric
viralFullScreenPlaysIntegerMetric
viralImpressionsIntegerMetric
viralLandingPageClicksIntegerMetric
viralLikesIntegerMetric
viralOneClickLeadFormOpensIntegerMetric
viralOneClickLeadsIntegerMetric
viralOtherEngagementsIntegerMetric
viralReactionsIntegerMetric
viralSharesIntegerMetric
viralTotalEngagementsIntegerMetric
viralVideoCompletionsIntegerMetric
viralVideoFirstQuartileCompletionsIntegerMetric
viralVideoMidpointCompletionsIntegerMetric
viralVideoStartsIntegerMetric
viralVideoThirdQuartileCompletionsIntegerMetric
viralVideoViewsIntegerMetric

Was this article helpful?