Outbrain Predefined Reports
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Outbrain Predefined Reports

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Article summary

Predefined Reports

The Outbrain datasource in Rivery comes with the below predefined reports. Each report will have a short description of the data, a list of customizable fields (if any), and the schema mapping. Due to the standardized nature of these reports, there are a number of locked fields that will only be accessible through the custom reporting functionality.

Source-Level Selections

Outbrain does not have any source-level selections available to filter each report in the river.

Campaigns

The Campaigns report returns a collection of all campaigns from the specified Marketers. There are two customizations the user can make to this report. They can use the Marketers ID filter option to cut down the output and can customize the type of incremental load associated with this report.

FieldData TypeDimension/Metric
creationTime system schemaStringDimension
startHour system schemaStringDimension
lastModified system schemaStringDimension
id system schemaStringDimension
autoArchivedBooleanDimension
campaignOptimizationRecordDimension
contentTypeStringDimension
cpcFloatMetric
budgetRecordDimension
creativeFormatStringDimension
currencyStringDimension
dynamicRetargetingBooleanDimension
enabledBooleanDimension
blockedSitesRecordDimension
bidsRecordDimension
liveStatusRecordDimension
marketerIdStringDimension
minimumCpcFloatMetric
nameStringDimension
objectiveStringDimension
onAirTypeStringDimension
prefixTrackingCodeRecordDimension
readonlyBooleanDimension
schedulingRecordDimension
autoExpirationOfAdsIntegerMetric
suffixTrackingCodeStringDimension
targetingRecordDimension

Campaigns Performance Statistics

The Campaigns Performance Statistics report returns marketer campaigns data with performance statistics. There are three customizations the user can make to this report. They can use the Marketers ID and/or the Campaign ID filters to cut down the output and can customize the type of incremental load associated with this report.

FieldData TypeDimension/Metric
metadata_id system schemaStringDimension
marketer_id system schemaStringDimension
metrics_conversionsFloatMetric
metadata_cpcFloatMetric
metadata_creativeFormatStringDimension
metadata_enabledBooleanDimension
metadata_campaignOnAirBooleanDimension
metadata_isVideoBooleanDimension
metadata_lastCappingTimeStringDimension
metadata_nameStringDimension
metadata_onAirReasonStringDimension
metadata_optimizationExperimentStatusStringDimension
metadata_targetedSegmentsIntegerMetric
metrics_averageValueFloatMetric
metrics_clicksFloatMetric
metrics_conversionMetricsRecordMetric
metrics_conversionRateFloatMetric
metadata_budgetRecordDimension
metrics_cpaFloatMetric
metrics_ctrFloatMetric
metrics_ecpcFloatMetric
metrics_impressionsFloatMetric
metrics_roasFloatMetric
metrics_spendFloatMetric
metrics_sumValueFloatMetric
metrics_totalAverageValueFloatMetric
metrics_totalConversionsFloatMetric
metrics_totalCpaFloatMetric
metrics_totalRoasFloatMetric
metrics_totalSumValueFloatMetric
metrics_viewAverageValueIntegerMetric
metrics_viewConversionRateFloatMetric
metrics_viewConversionsIntegerMetric
metrics_viewSumValueIntegerMetric

Periodic Performance Statistics

The Periodic Performance Statistics report returns performance statistics by periodic breakdown at different levels: marketer, budget, campaign and promoted link. There are three customizations the user can make to this report. They can use the Marketers ID and/or the Campaign ID filters to cut down the output and can customize the type of incremental load associated with this report.

FieldData TypeDimension/Metric
metadata_id system schemaStringDimension
marketer_id system schemaStringDimension
metrics_roasFloatMetric
metadata_toDateStringDimension
metrics_averageValueFloatMetric
metrics_clicksFloatMetric
metrics_conversionRateFloatMetric
metrics_conversionsFloatMetric
metrics_cpaFloatMetric
metrics_ctrFloatMetric
metrics_ecpcFloatMetric
metrics_impressionsFloatMetric
metadata_fromDateStringDimension
metrics_spendFloatMetric
metrics_sumValueFloatMetric
metrics_totalAverageValueFloatMetric
metrics_totalConversionsFloatMetric
metrics_totalCpaFloatMetric
metrics_totalRoasFloatMetric
metrics_totalSumValueFloatMetric
metrics_viewAverageValueIntegerMetric
metrics_viewConversionRateFloatMetric
metrics_viewConversionsFloatMetric
metrics_viewSumValueIntegerMetric

Performance Statistics By Publisher

The Performance Statistics By Publisher report returns periodic performance statistics data by publisher. There are three customizations the user can make to this report. They can use the Marketers ID and/or the Campaign ID filters to cut down the output and can customize the type of incremental load associated with this report.

FieldData TypeDimension/Metric
metadata_id system schemaStringDimension
marketer_id system schemaStringDimension
metrics_impressionsFloatMetric
metadata_blockTypesRecordDimension
metadata_nameStringDimension
metadata_urlStringDimension
metrics_averageValueIntegerMetric
metrics_clicksFloatMetric
metrics_conversionRateFloatMetric
metrics_conversionsIntegerMetric
metrics_cpaIntegerMetric
metrics_ctrFloatMetric
metrics_ecpcFloatMetric
metadata_blockStatusStringDimension
metrics_roasFloatMetric
metrics_spendFloatMetric
metrics_sumValueIntegerMetric
metrics_totalAverageValueIntegerMetric
metrics_totalConversionsIntegerMetric
metrics_totalCpaIntegerMetric
metrics_totalRoasFloatMetric
metrics_totalSumValueIntegerMetric
metrics_viewAverageValueIntegerMetric
metrics_viewConversionRateFloatMetric
metrics_viewConversionsIntegerMetric
metrics_viewSumValueIntegerMetric

Performance Statistics By Section

The Performance Statistics By Section report returns periodic performance statistics data by section. There are three customizations the user can make to this report. They can use the Marketers ID and/or the Campaign ID filters to cut down the output and can customize the type of incremental load associated with this report.

FieldData TypeDimension/Metric
metadata_id system schemaStringDimension
marketer_id system schemaStringDimension
metrics_ctrFloatMetric
metadata_blockTypesRecordDimension
metadata_nameStringDimension
metadata_publisherIdStringDimension
metadata_publisherNameStringDimension
metadata_publisherUrlStringDimension
metadata_urlStringDimension
metrics_averageValueIntegerMetric
metrics_clicksFloatMetric
metrics_conversionRateFloatMetric
metrics_conversionsIntegerMetric
metrics_cpaIntegerMetric
metadata_blockStatusStringDimension
metrics_ecpcFloatMetric
metrics_impressionsFloatMetric
metrics_roasFloatMetric
metrics_spendFloatMetric
metrics_sumValueIntegerMetric
metrics_totalAverageValueIntegerMetric
metrics_totalConversionsIntegerMetric
metrics_totalCpaIntegerMetric
metrics_totalRoasFloatMetric
metrics_totalSumValueIntegerMetric
metrics_viewAverageValueIntegerMetric
metrics_viewConversionRateFloatMetric
metrics_viewConversionsIntegerMetric
metrics_viewSumValueIntegerMetric

Performance Staistics By Platform

The Performance Statistics By Platform report returns periodic performance statistics data by platform. There are three customizations the user can make to this report. They can use the Marketers ID and/or the Campaign ID filters to cut down the output and can customize the type of incremental load associated with this report.

FieldData TypeDimension/Metric
metadata_platform system schemaStringDimension
marketer_id system schemaStringDimension
metrics_roasFloatMetric
metrics_averageValueFloatMetric
metrics_clicksIntegerMetric
metrics_conversionMetricsRecordMetric
metrics_conversionRateFloatMetric
metrics_conversionsFloatMetric
metrics_cpaFloatMetric
metrics_ctrFloatMetric
metrics_ecpcFloatMetric
metrics_impressionsIntegerMetric
metadata_breakdownStringDimension
metrics_spendFloatMetric
metrics_sumValueFloatMetric
metrics_totalAverageValueFloatMetric
metrics_totalConversionsFloatMetric
metrics_totalCpaFloatMetric
metrics_totalRoasFloatMetric
metrics_totalSumValueFloatMetric
metrics_viewAverageValueIntegerMetric
metrics_viewConversionRateFloatMetric
metrics_viewConversionsIntegerMetric
metrics_viewSumValueIntegerMetric

Geo Performance Statistics

The Geo Performance Statistics report returns performance statistics data by geographic breakdown at the country level. There are three customizations the user can make to this report. They can use the Marketers ID and/or the Campaign ID filters to cut down the output and can customize the type of incremental load associated with this report.

FieldData TypeDimension/Metric
metadata_id system schemaStringDimension
marketer_id system schemaStringDimension
metrics_impressionsFloatMetric
metadata_nameStringDimension
metrics_averageValueFloatMetric
metrics_clicksFloatMetric
metrics_conversionMetricsRecordMetric
metrics_conversionRateFloatMetric
metrics_conversionsFloatMetric
metrics_cpaFloatMetric
metrics_ctrFloatMetric
metrics_ecpcFloatMetric
metadata_codeStringDimension
metrics_roasFloatMetric
metrics_spendFloatMetric
metrics_sumValueFloatMetric
metrics_totalAverageValueFloatMetric
metrics_totalConversionsFloatMetric
metrics_totalCpaFloatMetric
metrics_totalRoasFloatMetric
metrics_totalSumValueFloatMetric
metrics_viewAverageValueIntegerMetric
metrics_viewConversionRateFloatMetric
metrics_viewConversionsIntegerMetric
metrics_viewSumValueIntegerMetric

Performance Statistics By Interest

The Performance Statistics By Interest report returns periodic performance statistics data by interest. There are three customizations the user can make to this report. They can use the Marketers ID and/or the Campaign ID filters to cut down the output and can customize the type of incremental load associated with this report.

FieldData TypeDimension/Metric
marketer_id system schemaStringDimension
metadata_id system schemaStringDimension
metrics_impressionsFloatMetric
metadata_targetingStatusStringDimension
metrics_averageValueFloatMetric
metrics_clicksFloatMetric
metrics_conversionMetricsRecordMetric
metrics_conversionRateFloatMetric
metrics_conversionsFloatMetric
metrics_cpaFloatMetric
metrics_ctrFloatMetric
metrics_ecpcFloatMetric
metadata_nameStringDimension
metrics_roasFloatMetric
metrics_spendFloatMetric
metrics_sumValueFloatMetric
metrics_totalAverageValueFloatMetric
metrics_totalConversionsFloatMetric
metrics_totalCpaFloatMetric
metrics_totalRoasFloatMetric
metrics_totalSumValueFloatMetric
metrics_viewAverageValueIntegerMetric
metrics_viewConversionRateFloatMetric
metrics_viewConversionsIntegerMetric
metrics_viewSumValueIntegerMetric

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