Outbrain Predefined Reports
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Outbrain Predefined Reports

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Predefined Reports

The Outbrain datasource in Rivery comes with the below predefined reports. Each report will have a short description of the data, a list of customizable fields (if any), and the schema mapping. Due to the standardized nature of these reports, there are a number of locked fields that will only be accessible through the custom reporting functionality.

Source-Level Selections

Outbrain does not have any source-level selections available to filter each report in the river.

Campaigns

The Campaigns report returns a collection of all campaigns from the specified Marketers. There are two customizations the user can make to this report. They can use the Marketers ID filter option to cut down the output and can customize the type of incremental load associated with this report.

Field Data Type Dimension/Metric
creationTime system schema String Dimension
startHour system schema String Dimension
lastModified system schema String Dimension
id system schema String Dimension
autoArchived Boolean Dimension
campaignOptimization Record Dimension
contentType String Dimension
cpc Float Metric
budget Record Dimension
creativeFormat String Dimension
currency String Dimension
dynamicRetargeting Boolean Dimension
enabled Boolean Dimension
blockedSites Record Dimension
bids Record Dimension
liveStatus Record Dimension
marketerId String Dimension
minimumCpc Float Metric
name String Dimension
objective String Dimension
onAirType String Dimension
prefixTrackingCode Record Dimension
readonly Boolean Dimension
scheduling Record Dimension
autoExpirationOfAds Integer Metric
suffixTrackingCode String Dimension
targeting Record Dimension

Campaigns Performance Statistics

The Campaigns Performance Statistics report returns marketer campaigns data with performance statistics. There are three customizations the user can make to this report. They can use the Marketers ID and/or the Campaign ID filters to cut down the output and can customize the type of incremental load associated with this report.

Field Data Type Dimension/Metric
metadata_id system schema String Dimension
marketer_id system schema String Dimension
metrics_conversions Float Metric
metadata_cpc Float Metric
metadata_creativeFormat String Dimension
metadata_enabled Boolean Dimension
metadata_campaignOnAir Boolean Dimension
metadata_isVideo Boolean Dimension
metadata_lastCappingTime String Dimension
metadata_name String Dimension
metadata_onAirReason String Dimension
metadata_optimizationExperimentStatus String Dimension
metadata_targetedSegments Integer Metric
metrics_averageValue Float Metric
metrics_clicks Float Metric
metrics_conversionMetrics Record Metric
metrics_conversionRate Float Metric
metadata_budget Record Dimension
metrics_cpa Float Metric
metrics_ctr Float Metric
metrics_ecpc Float Metric
metrics_impressions Float Metric
metrics_roas Float Metric
metrics_spend Float Metric
metrics_sumValue Float Metric
metrics_totalAverageValue Float Metric
metrics_totalConversions Float Metric
metrics_totalCpa Float Metric
metrics_totalRoas Float Metric
metrics_totalSumValue Float Metric
metrics_viewAverageValue Integer Metric
metrics_viewConversionRate Float Metric
metrics_viewConversions Integer Metric
metrics_viewSumValue Integer Metric

Periodic Performance Statistics

The Periodic Performance Statistics report returns performance statistics by periodic breakdown at different levels: marketer, budget, campaign and promoted link. There are three customizations the user can make to this report. They can use the Marketers ID and/or the Campaign ID filters to cut down the output and can customize the type of incremental load associated with this report.

Field Data Type Dimension/Metric
metadata_id system schema String Dimension
marketer_id system schema String Dimension
metrics_roas Float Metric
metadata_toDate String Dimension
metrics_averageValue Float Metric
metrics_clicks Float Metric
metrics_conversionRate Float Metric
metrics_conversions Float Metric
metrics_cpa Float Metric
metrics_ctr Float Metric
metrics_ecpc Float Metric
metrics_impressions Float Metric
metadata_fromDate String Dimension
metrics_spend Float Metric
metrics_sumValue Float Metric
metrics_totalAverageValue Float Metric
metrics_totalConversions Float Metric
metrics_totalCpa Float Metric
metrics_totalRoas Float Metric
metrics_totalSumValue Float Metric
metrics_viewAverageValue Integer Metric
metrics_viewConversionRate Float Metric
metrics_viewConversions Float Metric
metrics_viewSumValue Integer Metric

Performance Statistics By Publisher

The Performance Statistics By Publisher report returns periodic performance statistics data by publisher. There are three customizations the user can make to this report. They can use the Marketers ID and/or the Campaign ID filters to cut down the output and can customize the type of incremental load associated with this report.

Field Data Type Dimension/Metric
metadata_id system schema String Dimension
marketer_id system schema String Dimension
metrics_impressions Float Metric
metadata_blockTypes Record Dimension
metadata_name String Dimension
metadata_url String Dimension
metrics_averageValue Integer Metric
metrics_clicks Float Metric
metrics_conversionRate Float Metric
metrics_conversions Integer Metric
metrics_cpa Integer Metric
metrics_ctr Float Metric
metrics_ecpc Float Metric
metadata_blockStatus String Dimension
metrics_roas Float Metric
metrics_spend Float Metric
metrics_sumValue Integer Metric
metrics_totalAverageValue Integer Metric
metrics_totalConversions Integer Metric
metrics_totalCpa Integer Metric
metrics_totalRoas Float Metric
metrics_totalSumValue Integer Metric
metrics_viewAverageValue Integer Metric
metrics_viewConversionRate Float Metric
metrics_viewConversions Integer Metric
metrics_viewSumValue Integer Metric

Performance Statistics By Section

The Performance Statistics By Section report returns periodic performance statistics data by section. There are three customizations the user can make to this report. They can use the Marketers ID and/or the Campaign ID filters to cut down the output and can customize the type of incremental load associated with this report.

Field Data Type Dimension/Metric
metadata_id system schema String Dimension
marketer_id system schema String Dimension
metrics_ctr Float Metric
metadata_blockTypes Record Dimension
metadata_name String Dimension
metadata_publisherId String Dimension
metadata_publisherName String Dimension
metadata_publisherUrl String Dimension
metadata_url String Dimension
metrics_averageValue Integer Metric
metrics_clicks Float Metric
metrics_conversionRate Float Metric
metrics_conversions Integer Metric
metrics_cpa Integer Metric
metadata_blockStatus String Dimension
metrics_ecpc Float Metric
metrics_impressions Float Metric
metrics_roas Float Metric
metrics_spend Float Metric
metrics_sumValue Integer Metric
metrics_totalAverageValue Integer Metric
metrics_totalConversions Integer Metric
metrics_totalCpa Integer Metric
metrics_totalRoas Float Metric
metrics_totalSumValue Integer Metric
metrics_viewAverageValue Integer Metric
metrics_viewConversionRate Float Metric
metrics_viewConversions Integer Metric
metrics_viewSumValue Integer Metric

Performance Staistics By Platform

The Performance Statistics By Platform report returns periodic performance statistics data by platform. There are three customizations the user can make to this report. They can use the Marketers ID and/or the Campaign ID filters to cut down the output and can customize the type of incremental load associated with this report.

Field Data Type Dimension/Metric
metadata_platform system schema String Dimension
marketer_id system schema String Dimension
metrics_roas Float Metric
metrics_averageValue Float Metric
metrics_clicks Integer Metric
metrics_conversionMetrics Record Metric
metrics_conversionRate Float Metric
metrics_conversions Float Metric
metrics_cpa Float Metric
metrics_ctr Float Metric
metrics_ecpc Float Metric
metrics_impressions Integer Metric
metadata_breakdown String Dimension
metrics_spend Float Metric
metrics_sumValue Float Metric
metrics_totalAverageValue Float Metric
metrics_totalConversions Float Metric
metrics_totalCpa Float Metric
metrics_totalRoas Float Metric
metrics_totalSumValue Float Metric
metrics_viewAverageValue Integer Metric
metrics_viewConversionRate Float Metric
metrics_viewConversions Integer Metric
metrics_viewSumValue Integer Metric

Geo Performance Statistics

The Geo Performance Statistics report returns performance statistics data by geographic breakdown at the country level. There are three customizations the user can make to this report. They can use the Marketers ID and/or the Campaign ID filters to cut down the output and can customize the type of incremental load associated with this report.

Field Data Type Dimension/Metric
metadata_id system schema String Dimension
marketer_id system schema String Dimension
metrics_impressions Float Metric
metadata_name String Dimension
metrics_averageValue Float Metric
metrics_clicks Float Metric
metrics_conversionMetrics Record Metric
metrics_conversionRate Float Metric
metrics_conversions Float Metric
metrics_cpa Float Metric
metrics_ctr Float Metric
metrics_ecpc Float Metric
metadata_code String Dimension
metrics_roas Float Metric
metrics_spend Float Metric
metrics_sumValue Float Metric
metrics_totalAverageValue Float Metric
metrics_totalConversions Float Metric
metrics_totalCpa Float Metric
metrics_totalRoas Float Metric
metrics_totalSumValue Float Metric
metrics_viewAverageValue Integer Metric
metrics_viewConversionRate Float Metric
metrics_viewConversions Integer Metric
metrics_viewSumValue Integer Metric

Performance Statistics By Interest

The Performance Statistics By Interest report returns periodic performance statistics data by interest. There are three customizations the user can make to this report. They can use the Marketers ID and/or the Campaign ID filters to cut down the output and can customize the type of incremental load associated with this report.

Field Data Type Dimension/Metric
marketer_id system schema String Dimension
metadata_id system schema String Dimension
metrics_impressions Float Metric
metadata_targetingStatus String Dimension
metrics_averageValue Float Metric
metrics_clicks Float Metric
metrics_conversionMetrics Record Metric
metrics_conversionRate Float Metric
metrics_conversions Float Metric
metrics_cpa Float Metric
metrics_ctr Float Metric
metrics_ecpc Float Metric
metadata_name String Dimension
metrics_roas Float Metric
metrics_spend Float Metric
metrics_sumValue Float Metric
metrics_totalAverageValue Float Metric
metrics_totalConversions Float Metric
metrics_totalCpa Float Metric
metrics_totalRoas Float Metric
metrics_totalSumValue Float Metric
metrics_viewAverageValue Integer Metric
metrics_viewConversionRate Float Metric
metrics_viewConversions Integer Metric
metrics_viewSumValue Integer Metric

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