Outbrain Predefined Reports

Predefined Reports

The Outbrain datasource in Rivery comes with the below predefined reports. Each report will have a short description of the data, a list of customizable fields (if any), and the schema mapping. Due to the standardized nature of these reports, there are a number of locked fields that will only be accessible through the custom reporting functionality.

Source-Level Selections

Outbrain does not have any source-level selections available to filter each report in the river.

Campaigns

The Campaigns report returns a collection of all campaigns from the specified Marketers. There are two customizations the user can make to this report. They can use the Marketers ID filter option to cut down the output and can customize the type of incremental load associated with this report.

Field	Data Type	Dimension/Metric
creationTime	String	Dimension
startHour	String	Dimension
lastModified	String	Dimension
id	String	Dimension
autoArchived	Boolean	Dimension
campaignOptimization	Record	Dimension
contentType	String	Dimension
cpc	Float	Metric
budget	Record	Dimension
creativeFormat	String	Dimension
currency	String	Dimension
dynamicRetargeting	Boolean	Dimension
enabled	Boolean	Dimension
blockedSites	Record	Dimension
bids	Record	Dimension
liveStatus	Record	Dimension
marketerId	String	Dimension
minimumCpc	Float	Metric
name	String	Dimension
objective	String	Dimension
onAirType	String	Dimension
prefixTrackingCode	Record	Dimension
readonly	Boolean	Dimension
scheduling	Record	Dimension
autoExpirationOfAds	Integer	Metric
suffixTrackingCode	String	Dimension
targeting	Record	Dimension

Campaigns Performance Statistics

The Campaigns Performance Statistics report returns marketer campaigns data with performance statistics. There are three customizations the user can make to this report. They can use the Marketers ID and/or the Campaign ID filters to cut down the output and can customize the type of incremental load associated with this report.

Field	Data Type	Dimension/Metric
metadata_id	String	Dimension
marketer_id	String	Dimension
metrics_conversions	Float	Metric
metadata_cpc	Float	Metric
metadata_creativeFormat	String	Dimension
metadata_enabled	Boolean	Dimension
metadata_campaignOnAir	Boolean	Dimension
metadata_isVideo	Boolean	Dimension
metadata_lastCappingTime	String	Dimension
metadata_name	String	Dimension
metadata_onAirReason	String	Dimension
metadata_optimizationExperimentStatus	String	Dimension
metadata_targetedSegments	Integer	Metric
metrics_averageValue	Float	Metric
metrics_clicks	Float	Metric
metrics_conversionMetrics	Record	Metric
metrics_conversionRate	Float	Metric
metadata_budget	Record	Dimension
metrics_cpa	Float	Metric
metrics_ctr	Float	Metric
metrics_ecpc	Float	Metric
metrics_impressions	Float	Metric
metrics_roas	Float	Metric
metrics_spend	Float	Metric
metrics_sumValue	Float	Metric
metrics_totalAverageValue	Float	Metric
metrics_totalConversions	Float	Metric
metrics_totalCpa	Float	Metric
metrics_totalRoas	Float	Metric
metrics_totalSumValue	Float	Metric
metrics_viewAverageValue	Integer	Metric
metrics_viewConversionRate	Float	Metric
metrics_viewConversions	Integer	Metric
metrics_viewSumValue	Integer	Metric

Periodic Performance Statistics

The Periodic Performance Statistics report returns performance statistics by periodic breakdown at different levels: marketer, budget, campaign and promoted link. There are three customizations the user can make to this report. They can use the Marketers ID and/or the Campaign ID filters to cut down the output and can customize the type of incremental load associated with this report.

Field	Data Type	Dimension/Metric
metadata_id	String	Dimension
marketer_id	String	Dimension
metrics_roas	Float	Metric
metadata_toDate	String	Dimension
metrics_averageValue	Float	Metric
metrics_clicks	Float	Metric
metrics_conversionRate	Float	Metric
metrics_conversions	Float	Metric
metrics_cpa	Float	Metric
metrics_ctr	Float	Metric
metrics_ecpc	Float	Metric
metrics_impressions	Float	Metric
metadata_fromDate	String	Dimension
metrics_spend	Float	Metric
metrics_sumValue	Float	Metric
metrics_totalAverageValue	Float	Metric
metrics_totalConversions	Float	Metric
metrics_totalCpa	Float	Metric
metrics_totalRoas	Float	Metric
metrics_totalSumValue	Float	Metric
metrics_viewAverageValue	Integer	Metric
metrics_viewConversionRate	Float	Metric
metrics_viewConversions	Float	Metric
metrics_viewSumValue	Integer	Metric

Performance Statistics By Publisher

The Performance Statistics By Publisher report returns periodic performance statistics data by publisher. There are three customizations the user can make to this report. They can use the Marketers ID and/or the Campaign ID filters to cut down the output and can customize the type of incremental load associated with this report.

Field	Data Type	Dimension/Metric
metadata_id	String	Dimension
marketer_id	String	Dimension
metrics_impressions	Float	Metric
metadata_blockTypes	Record	Dimension
metadata_name	String	Dimension
metadata_url	String	Dimension
metrics_averageValue	Integer	Metric
metrics_clicks	Float	Metric
metrics_conversionRate	Float	Metric
metrics_conversions	Integer	Metric
metrics_cpa	Integer	Metric
metrics_ctr	Float	Metric
metrics_ecpc	Float	Metric
metadata_blockStatus	String	Dimension
metrics_roas	Float	Metric
metrics_spend	Float	Metric
metrics_sumValue	Integer	Metric
metrics_totalAverageValue	Integer	Metric
metrics_totalConversions	Integer	Metric
metrics_totalCpa	Integer	Metric
metrics_totalRoas	Float	Metric
metrics_totalSumValue	Integer	Metric
metrics_viewAverageValue	Integer	Metric
metrics_viewConversionRate	Float	Metric
metrics_viewConversions	Integer	Metric
metrics_viewSumValue	Integer	Metric

Performance Statistics By Section

The Performance Statistics By Section report returns periodic performance statistics data by section. There are three customizations the user can make to this report. They can use the Marketers ID and/or the Campaign ID filters to cut down the output and can customize the type of incremental load associated with this report.

Field	Data Type	Dimension/Metric
metadata_id	String	Dimension
marketer_id	String	Dimension
metrics_ctr	Float	Metric
metadata_blockTypes	Record	Dimension
metadata_name	String	Dimension
metadata_publisherId	String	Dimension
metadata_publisherName	String	Dimension
metadata_publisherUrl	String	Dimension
metadata_url	String	Dimension
metrics_averageValue	Integer	Metric
metrics_clicks	Float	Metric
metrics_conversionRate	Float	Metric
metrics_conversions	Integer	Metric
metrics_cpa	Integer	Metric
metadata_blockStatus	String	Dimension
metrics_ecpc	Float	Metric
metrics_impressions	Float	Metric
metrics_roas	Float	Metric
metrics_spend	Float	Metric
metrics_sumValue	Integer	Metric
metrics_totalAverageValue	Integer	Metric
metrics_totalConversions	Integer	Metric
metrics_totalCpa	Integer	Metric
metrics_totalRoas	Float	Metric
metrics_totalSumValue	Integer	Metric
metrics_viewAverageValue	Integer	Metric
metrics_viewConversionRate	Float	Metric
metrics_viewConversions	Integer	Metric
metrics_viewSumValue	Integer	Metric

Performance Staistics By Platform

The Performance Statistics By Platform report returns periodic performance statistics data by platform. There are three customizations the user can make to this report. They can use the Marketers ID and/or the Campaign ID filters to cut down the output and can customize the type of incremental load associated with this report.

Field	Data Type	Dimension/Metric
metadata_platform	String	Dimension
marketer_id	String	Dimension
metrics_roas	Float	Metric
metrics_averageValue	Float	Metric
metrics_clicks	Integer	Metric
metrics_conversionMetrics	Record	Metric
metrics_conversionRate	Float	Metric
metrics_conversions	Float	Metric
metrics_cpa	Float	Metric
metrics_ctr	Float	Metric
metrics_ecpc	Float	Metric
metrics_impressions	Integer	Metric
metadata_breakdown	String	Dimension
metrics_spend	Float	Metric
metrics_sumValue	Float	Metric
metrics_totalAverageValue	Float	Metric
metrics_totalConversions	Float	Metric
metrics_totalCpa	Float	Metric
metrics_totalRoas	Float	Metric
metrics_totalSumValue	Float	Metric
metrics_viewAverageValue	Integer	Metric
metrics_viewConversionRate	Float	Metric
metrics_viewConversions	Integer	Metric
metrics_viewSumValue	Integer	Metric

Geo Performance Statistics

The Geo Performance Statistics report returns performance statistics data by geographic breakdown at the country level. There are three customizations the user can make to this report. They can use the Marketers ID and/or the Campaign ID filters to cut down the output and can customize the type of incremental load associated with this report.

Field	Data Type	Dimension/Metric
metadata_id	String	Dimension
marketer_id	String	Dimension
metrics_impressions	Float	Metric
metadata_name	String	Dimension
metrics_averageValue	Float	Metric
metrics_clicks	Float	Metric
metrics_conversionMetrics	Record	Metric
metrics_conversionRate	Float	Metric
metrics_conversions	Float	Metric
metrics_cpa	Float	Metric
metrics_ctr	Float	Metric
metrics_ecpc	Float	Metric
metadata_code	String	Dimension
metrics_roas	Float	Metric
metrics_spend	Float	Metric
metrics_sumValue	Float	Metric
metrics_totalAverageValue	Float	Metric
metrics_totalConversions	Float	Metric
metrics_totalCpa	Float	Metric
metrics_totalRoas	Float	Metric
metrics_totalSumValue	Float	Metric
metrics_viewAverageValue	Integer	Metric
metrics_viewConversionRate	Float	Metric
metrics_viewConversions	Integer	Metric
metrics_viewSumValue	Integer	Metric

Performance Statistics By Interest

The Performance Statistics By Interest report returns periodic performance statistics data by interest. There are three customizations the user can make to this report. They can use the Marketers ID and/or the Campaign ID filters to cut down the output and can customize the type of incremental load associated with this report.

Field	Data Type	Dimension/Metric
marketer_id	String	Dimension
metadata_id	String	Dimension
metrics_impressions	Float	Metric
metadata_targetingStatus	String	Dimension
metrics_averageValue	Float	Metric
metrics_clicks	Float	Metric
metrics_conversionMetrics	Record	Metric
metrics_conversionRate	Float	Metric
metrics_conversions	Float	Metric
metrics_cpa	Float	Metric
metrics_ctr	Float	Metric
metrics_ecpc	Float	Metric
metadata_name	String	Dimension
metrics_roas	Float	Metric
metrics_spend	Float	Metric
metrics_sumValue	Float	Metric
metrics_totalAverageValue	Float	Metric
metrics_totalConversions	Float	Metric
metrics_totalCpa	Float	Metric
metrics_totalRoas	Float	Metric
metrics_totalSumValue	Float	Metric
metrics_viewAverageValue	Integer	Metric
metrics_viewConversionRate	Float	Metric
metrics_viewConversions	Integer	Metric
metrics_viewSumValue	Integer	Metric