AppsFlyer Predefined Reports
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AppsFlyer Predefined Reports

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Article Summary

Predefined Reports

The AppsFlyer datasource in Rivery comes with the below predefined reports. Each report will have a short description of the data, a list of customizable fields (if any), and the schema mapping. Due to the standardized nature of these reports, there are a number of locked fields that will only be accessible through the custom reporting functionality.

Geo Report

FieldData TypeDimension/Metric
Country system schemaStringDimension
app_id system schemaStringDimension
Media_Source_pid system schemaStringDimension
ARPUStringDimension
Campaign_cStringDimension
ClicksStringDimension
Conversion_RateStringDimension
CTRStringDimension
ImpressionsStringDimension
InstallsStringDimension
Loyal_UsersStringDimension
Loyal_Users_InstallsStringDimension
Average_eCPIStringDimension
ROIStringDimension
SessionsStringDimension
Total_CostStringDimension
Total_RevenueStringDimension
acipk9_Event_counterStringDimension
acipk9_Sales_in_GBPStringDimension
acipk9_Unique_usersStringDimension
af_account_creation_cancelled_Event_counterStringDimension
af_account_creation_cancelled_Sales_in_GBPStringDimension
af_account_creation_cancelled_Unique_usersStringDimension
af_account_creation_completed_Event_counterStringDimension
af_account_creation_completed_Sales_in_GBPStringDimension
af_account_creation_completed_Unique_usersStringDimension
af_login_Event_counterStringDimension
af_login_Sales_in_GBPStringDimension
af_login_Unique_usersStringDimension
af_purchase_Event_counterStringDimension
af_purchase_Sales_in_GBPStringDimension
af_purchase_Unique_usersStringDimension
af_started_first_time_Event_counterStringDimension
af_started_first_time_Sales_in_GBPStringDimension
af_started_first_time_Unique_usersStringDimension
Agency_PMD_af_prtStringDimension
cgcprm_Event_counterStringDimension
cgcprm_Sales_in_GBPStringDimension
cgcprm_Unique_usersStringDimension
crsg39_Event_counterStringDimension
crsg39_Sales_in_GBPStringDimension
crsg39_Unique_usersStringDimension
flsb8l_Event_counterStringDimension
flsb8l_Sales_in_GBPStringDimension
flsb8l_Unique_usersStringDimension
fpvpsz_Event_counterStringDimension
fpvpsz_Sales_in_GBPStringDimension
fpvpsz_Unique_usersStringDimension
gcu2qc_Event_counterStringDimension
gcu2qc_Sales_in_GBPStringDimension
gcu2qc_Unique_usersStringDimension
jwa2gg_Event_counterStringDimension
jwa2gg_Sales_in_GBPStringDimension
jwa2gg_Unique_usersStringDimension
lfpmvo_Event_counterStringDimension
lfpmvo_Sales_in_GBPStringDimension
lfpmvo_Unique_usersStringDimension
sor6ck_Event_counterStringDimension
sor6ck_Sales_in_GBPStringDimension
sor6ck_Unique_usersStringDimension

Geo By Date Report

FieldData TypeDimension/Metric
Country system schemaStringDimension
app_id system schemaStringDimension
Media_Source_pid system schemaStringDimension
Date system schemaStringDimension
ARPUStringDimension
ClicksStringDimension
Conversion_RateStringDimension
Campaign_cStringDimension
CTRStringDimension
ImpressionsStringDimension
InstallsStringDimension
Loyal_UsersStringDimension
Loyal_Users_InstallsStringDimension
Average_eCPIStringDimension
ROIStringDimension
SessionsStringDimension
Total_CostStringDimension
Total_RevenueStringDimension
acipk9_Event_counterStringDimension
acipk9_Sales_in_GBPStringDimension
acipk9_Unique_usersStringDimension
af_account_creation_cancelled_Event_counterStringDimension
af_account_creation_cancelled_Sales_in_GBPStringDimension
af_account_creation_cancelled_Unique_usersStringDimension
af_account_creation_completed_Event_counterStringDimension
af_account_creation_completed_Sales_in_GBPStringDimension
af_account_creation_completed_Unique_usersStringDimension
af_login_Event_counterStringDimension
af_login_Sales_in_GBPStringDimension
af_login_Unique_usersStringDimension
af_purchase_Event_counterStringDimension
af_purchase_Sales_in_GBPStringDimension
af_purchase_Unique_usersStringDimension
af_started_first_time_Event_counterStringDimension
af_started_first_time_Sales_in_GBPStringDimension
af_started_first_time_Unique_usersStringDimension
Agency_PMD_af_prtStringDimension
cgcprm_Event_counterStringDimension
cgcprm_Sales_in_GBPStringDimension
cgcprm_Unique_usersStringDimension
crsg39_Event_counterStringDimension
crsg39_Sales_in_GBPStringDimension
crsg39_Unique_usersStringDimension
flsb8l_Event_counterStringDimension
flsb8l_Sales_in_GBPStringDimension
flsb8l_Unique_usersStringDimension
fpvpsz_Event_counterStringDimension
fpvpsz_Sales_in_GBPStringDimension
fpvpsz_Unique_usersStringDimension
gcu2qc_Event_counterStringDimension
gcu2qc_Sales_in_GBPStringDimension
gcu2qc_Unique_usersStringDimension
jwa2gg_Event_counterStringDimension
jwa2gg_Sales_in_GBPStringDimension
jwa2gg_Unique_usersStringDimension
lfpmvo_Event_counterStringDimension
lfpmvo_Sales_in_GBPStringDimension
lfpmvo_Unique_usersStringDimension
sor6ck_Event_counterStringDimension
sor6ck_Sales_in_GBPStringDimension
sor6ck_Unique_usersStringDimension

Installs Report

FieldData TypeDimension/Metric
AppsFlyer_ID system schemaStringDimension
AdStringDimension
Ad_TypeStringDimension
AdsetStringDimension
Adset_IDStringDimension
Advertising_IDStringDimension
Android_IDStringDimension
App_IDStringDimension
App_NameStringDimension
App_VersionStringDimension
Ad_IDStringDimension
Attributed_Touch_TimeStringMetric
Attributed_Touch_TypeStringDimension
Attribution_LookbackStringDimension
Bundle_IDStringDimension
CampaignStringDimension
Campaign_IDStringDimension
CarrierStringDimension
ChannelStringDimension
CityStringDimension
Contributor_1_CampaignStringDimension
Contributor_1_Media_SourceStringDimension
Contributor_1_PartnerStringDimension
Contributor_1_Touch_TimeStringMetric
Contributor_1_Touch_TypeStringDimension
Contributor_2_CampaignStringDimension
Contributor_2_Media_SourceStringDimension
Contributor_2_PartnerStringDimension
Contributor_2_Touch_TimeStringMetric
Contributor_2_Touch_TypeStringDimension
Contributor_3_CampaignStringDimension
Contributor_3_Media_SourceStringDimension
Contributor_3_PartnerStringDimension
Contributor_3_Touch_TimeStringMetric
Contributor_3_Touch_TypeStringDimension
Cost_CurrencyStringDimension
Cost_ModelStringDimension
Cost_ValueStringDimension
Country_CodeStringDimension
Customer_User_IDStringDimension
DMAStringDimension
Device_TypeStringDimension
Event_NameStringDimension
Event_RevenueStringDimension
Event_Revenue_CurrencyStringDimension
Event_Revenue_USDStringDimension
Event_SourceStringDimension
Event_TimeStringMetric
Event_ValueStringDimension
HTTP_ReferrerStringDimension
IDFAStringDimension
IDFVStringDimension
IMEIStringDimension
IPStringDimension
Install_TimeStringMetric
Is_Primary_AttributionStringDimension
Is_Receipt_ValidatedStringDimension
Is_RetargetingStringDimension
KeywordsStringDimension
LanguageStringDimension
Media_SourceStringDimension
OS_VersionStringDimension
OperatorStringDimension
Original_URLStringDimension
PartnerStringDimension
PlatformStringDimension
Postal_CodeStringDimension
Reengagement_WindowStringDimension
RegionStringDimension
Retargeting_Conversion_TypeStringDimension
SDK_VersionStringDimension
Site_IDStringDimension
StateStringDimension
Sub_Param_1StringDimension
Sub_Param_2StringDimension
Sub_Param_3StringDimension
Sub_Param_4StringDimension
Sub_Param_5StringDimension
Sub_Site_IDStringDimension
User_AgentStringDimension
WIFIStringDimension

In App Events

FieldData TypeDimension/Metric
AppsFlyer_ID system schemaStringDimension
AdStringDimension
Ad_TypeStringDimension
AdsetStringDimension
Adset_IDStringDimension
Advertising_IDStringDimension
Android_IDStringDimension
App_IDStringDimension
App_NameStringDimension
App_VersionStringDimension
Ad_IDStringDimension
Attributed_Touch_TimeStringDimension
Attributed_Touch_TypeStringDimension
Attribution_LookbackStringDimension
Bundle_IDStringDimension
CampaignStringDimension
Campaign_IDStringDimension
CarrierStringDimension
ChannelStringDimension
CityStringDimension
Contributor_1_CampaignStringDimension
Contributor_1_Media_SourceStringDimension
Contributor_1_PartnerStringDimension
Contributor_1_Touch_TimeStringDimension
Contributor_1_Touch_TypeStringDimension
Contributor_2_CampaignStringDimension
Contributor_2_Media_SourceStringDimension
Contributor_2_PartnerStringDimension
Contributor_2_Touch_TimeStringDimension
Contributor_2_Touch_TypeStringDimension
Contributor_3_CampaignStringDimension
Contributor_3_Media_SourceStringDimension
Contributor_3_PartnerStringDimension
Contributor_3_Touch_TimeStringDimension
Contributor_3_Touch_TypeStringDimension
Cost_CurrencyStringDimension
Cost_ModelStringDimension
Cost_ValueStringDimension
Country_CodeStringDimension
Customer_User_IDStringDimension
DMAStringDimension
Device_TypeStringDimension
Event_NameStringDimension
Event_RevenueStringDimension
Event_Revenue_CurrencyStringDimension
Event_Revenue_USDStringDimension
Event_SourceStringDimension
Event_TimeStringDimension
Event_ValueStringDimension
HTTP_ReferrerStringDimension
IDFAStringDimension
IDFVStringDimension
IMEIStringDimension
IPStringDimension
Install_TimeStringDimension
Is_Primary_AttributionStringDimension
Is_Receipt_ValidatedStringDimension
Is_RetargetingStringDimension
KeywordsStringDimension
LanguageStringDimension
Media_SourceStringDimension
OS_VersionStringDimension
OperatorStringDimension
Original_URLStringDimension
PartnerStringDimension
PlatformStringDimension
Postal_CodeStringDimension
Reengagement_WindowStringDimension
RegionStringDimension
Retargeting_Conversion_TypeStringDimension
SDK_VersionStringDimension
Site_IDStringDimension
StateStringDimension
Sub_Param_1StringDimension
Sub_Param_2StringDimension
Sub_Param_3StringDimension
Sub_Param_4StringDimension
Sub_Param_5StringDimension
Sub_Site_IDStringDimension
User_AgentStringDimension
WIFIStringDimension

Partners Report

FieldData TypeDimension/Metric
Media_Source_pid system schemaStringDimension
app_id system schemaStringDimension
ARPUStringDimension
CTRStringDimension
Campaign_cStringDimension
ClicksStringDimension
Conversion_RateStringDimension
ImpressionsStringDimension
InstallsStringDimension
Loyal_UsersStringDimension
Loyal_Users_InstallsStringDimension
Average_eCPIStringDimension
ROIStringDimension
SessionsStringDimension
Total_CostStringDimension
Total_RevenueStringDimension
acipk9_Event_counterStringDimension
acipk9_Sales_in_GBPStringDimension
acipk9_Unique_usersStringDimension
af_account_creation_cancelled_Event_counterStringDimension
af_account_creation_cancelled_Sales_in_GBPStringDimension
af_account_creation_cancelled_Unique_usersStringDimension
af_account_creation_completed_Event_counterStringDimension
af_account_creation_completed_Sales_in_GBPStringDimension
af_account_creation_completed_Unique_usersStringDimension
af_login_Event_counterStringDimension
af_login_Sales_in_GBPStringDimension
af_login_Unique_usersStringDimension
af_purchase_Event_counterStringDimension
af_purchase_Sales_in_GBPStringDimension
af_purchase_Unique_usersStringDimension
af_started_first_time_Event_counterStringDimension
af_started_first_time_Sales_in_GBPStringDimension
af_started_first_time_Unique_usersStringDimension
Agency_PMD_af_prtStringDimension
cgcprm_Event_counterStringDimension
cgcprm_Sales_in_GBPStringDimension
cgcprm_Unique_usersStringDimension
crsg39_Event_counterStringDimension
crsg39_Sales_in_GBPStringDimension
crsg39_Unique_usersStringDimension
flsb8l_Event_counterStringDimension
flsb8l_Sales_in_GBPStringDimension
flsb8l_Unique_usersStringDimension
fpvpsz_Event_counterStringDimension
fpvpsz_Sales_in_GBPStringDimension
fpvpsz_Unique_usersStringDimension
gcu1m3_Event_counterStringDimension
gcu1m3_Sales_in_GBPStringDimension
gcu1m3_Unique_usersStringDimension
gcu2qc_Event_counterStringDimension
gcu2qc_Sales_in_GBPStringDimension
gcu2qc_Unique_usersStringDimension
jwa2gg_Event_counterStringDimension
jwa2gg_Sales_in_GBPStringDimension
jwa2gg_Unique_usersStringDimension
lfpmvo_Event_counterStringDimension
lfpmvo_Sales_in_GBPStringDimension
lfpmvo_Unique_usersStringDimension
sor6ck_Event_counterStringDimension
sor6ck_Sales_in_GBPStringDimension
sor6ck_Unique_usersStringDimension

Partners By Date Report

FieldData TypeDimension/Metric
Date system schemaStringDimension
app_id system schemaStringDimension
Media_Source_pid system schemaStringDimension
ARPUStringDimension
Campaign_cStringDimension
ClicksStringDimension
Conversion_RateStringDimension
CTRStringDimension
ImpressionsStringDimension
InstallsStringDimension
Loyal_UsersStringDimension
Loyal_Users_InstallsStringDimension
Average_eCPIStringDimension
ROIStringDimension
SessionsStringDimension
Total_CostStringDimension
Total_RevenueStringDimension
acipk9_Event_counterStringDimension
acipk9_Sales_in_GBPStringDimension
acipk9_Unique_usersStringDimension
af_account_creation_cancelled_Event_counterStringDimension
af_account_creation_cancelled_Sales_in_GBPStringDimension
af_account_creation_cancelled_Unique_usersStringDimension
af_account_creation_completed_Event_counterStringDimension
af_account_creation_completed_Sales_in_GBPStringDimension
af_account_creation_completed_Unique_usersStringDimension
af_login_Event_counterStringDimension
af_login_Sales_in_GBPStringDimension
af_login_Unique_usersStringDimension
af_purchase_Event_counterStringDimension
af_purchase_Sales_in_GBPStringDimension
af_purchase_Unique_usersStringDimension
af_started_first_time_Event_counterStringDimension
af_started_first_time_Sales_in_GBPStringDimension
af_started_first_time_Unique_usersStringDimension
Agency_PMD_af_prtStringDimension
cgcprm_Event_counterStringDimension
cgcprm_Sales_in_GBPStringDimension
cgcprm_Unique_usersStringDimension
crsg39_Event_counterStringDimension
crsg39_Sales_in_GBPStringDimension
crsg39_Unique_usersStringDimension
flsb8l_Event_counterStringDimension
flsb8l_Sales_in_GBPStringDimension
flsb8l_Unique_usersStringDimension
fpvpsz_Event_counterStringDimension
fpvpsz_Sales_in_GBPStringDimension
fpvpsz_Unique_usersStringDimension
gcu2qc_Event_counterStringDimension
gcu2qc_Sales_in_GBPStringDimension
gcu2qc_Unique_usersStringDimension
jwa2gg_Event_counterStringDimension
jwa2gg_Sales_in_GBPStringDimension
jwa2gg_Unique_usersStringDimension
lfpmvo_Event_counterStringDimension
lfpmvo_Sales_in_GBPStringDimension
lfpmvo_Unique_usersStringDimension
sor6ck_Event_counterStringDimension
sor6ck_Sales_in_GBPStringDimension
sor6ck_Unique_usersStringDimension

Daily Report

FieldData TypeDimension/Metric
Date system schemaStringDimension
Media_Source_pid system schemaStringDimension
app_id system schemaStringDimension
ImpressionsStringDimension
ClicksStringDimension
Conversion_RateStringDimension
Campaign_cStringDimension
CTRStringDimension
InstallsStringDimension
Loyal_UsersStringDimension
Loyal_Users_InstallsStringDimension
Average_eCPIStringDimension
SessionsStringDimension
Total_CostStringDimension
Agency_PMD_af_prtStringDimension

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