AppsFlyer Predefined Reports
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AppsFlyer Predefined Reports

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Predefined Reports

The AppsFlyer datasource in Rivery comes with the below predefined reports. Each report will have a short description of the data, a list of customizable fields (if any), and the schema mapping. Due to the standardized nature of these reports, there are a number of locked fields that will only be accessible through the custom reporting functionality.

Geo Report

Field Data Type Dimension/Metric
Country system schema String Dimension
app_id system schema String Dimension
Media_Source_pid system schema String Dimension
ARPU String Dimension
Campaign_c String Dimension
Clicks String Dimension
Conversion_Rate String Dimension
CTR String Dimension
Impressions String Dimension
Installs String Dimension
Loyal_Users String Dimension
Loyal_Users_Installs String Dimension
Average_eCPI String Dimension
ROI String Dimension
Sessions String Dimension
Total_Cost String Dimension
Total_Revenue String Dimension
acipk9_Event_counter String Dimension
acipk9_Sales_in_GBP String Dimension
acipk9_Unique_users String Dimension
af_account_creation_cancelled_Event_counter String Dimension
af_account_creation_cancelled_Sales_in_GBP String Dimension
af_account_creation_cancelled_Unique_users String Dimension
af_account_creation_completed_Event_counter String Dimension
af_account_creation_completed_Sales_in_GBP String Dimension
af_account_creation_completed_Unique_users String Dimension
af_login_Event_counter String Dimension
af_login_Sales_in_GBP String Dimension
af_login_Unique_users String Dimension
af_purchase_Event_counter String Dimension
af_purchase_Sales_in_GBP String Dimension
af_purchase_Unique_users String Dimension
af_started_first_time_Event_counter String Dimension
af_started_first_time_Sales_in_GBP String Dimension
af_started_first_time_Unique_users String Dimension
Agency_PMD_af_prt String Dimension
cgcprm_Event_counter String Dimension
cgcprm_Sales_in_GBP String Dimension
cgcprm_Unique_users String Dimension
crsg39_Event_counter String Dimension
crsg39_Sales_in_GBP String Dimension
crsg39_Unique_users String Dimension
flsb8l_Event_counter String Dimension
flsb8l_Sales_in_GBP String Dimension
flsb8l_Unique_users String Dimension
fpvpsz_Event_counter String Dimension
fpvpsz_Sales_in_GBP String Dimension
fpvpsz_Unique_users String Dimension
gcu2qc_Event_counter String Dimension
gcu2qc_Sales_in_GBP String Dimension
gcu2qc_Unique_users String Dimension
jwa2gg_Event_counter String Dimension
jwa2gg_Sales_in_GBP String Dimension
jwa2gg_Unique_users String Dimension
lfpmvo_Event_counter String Dimension
lfpmvo_Sales_in_GBP String Dimension
lfpmvo_Unique_users String Dimension
sor6ck_Event_counter String Dimension
sor6ck_Sales_in_GBP String Dimension
sor6ck_Unique_users String Dimension

Geo By Date Report

Field Data Type Dimension/Metric
Country system schema String Dimension
app_id system schema String Dimension
Media_Source_pid system schema String Dimension
Date system schema String Dimension
ARPU String Dimension
Clicks String Dimension
Conversion_Rate String Dimension
Campaign_c String Dimension
CTR String Dimension
Impressions String Dimension
Installs String Dimension
Loyal_Users String Dimension
Loyal_Users_Installs String Dimension
Average_eCPI String Dimension
ROI String Dimension
Sessions String Dimension
Total_Cost String Dimension
Total_Revenue String Dimension
acipk9_Event_counter String Dimension
acipk9_Sales_in_GBP String Dimension
acipk9_Unique_users String Dimension
af_account_creation_cancelled_Event_counter String Dimension
af_account_creation_cancelled_Sales_in_GBP String Dimension
af_account_creation_cancelled_Unique_users String Dimension
af_account_creation_completed_Event_counter String Dimension
af_account_creation_completed_Sales_in_GBP String Dimension
af_account_creation_completed_Unique_users String Dimension
af_login_Event_counter String Dimension
af_login_Sales_in_GBP String Dimension
af_login_Unique_users String Dimension
af_purchase_Event_counter String Dimension
af_purchase_Sales_in_GBP String Dimension
af_purchase_Unique_users String Dimension
af_started_first_time_Event_counter String Dimension
af_started_first_time_Sales_in_GBP String Dimension
af_started_first_time_Unique_users String Dimension
Agency_PMD_af_prt String Dimension
cgcprm_Event_counter String Dimension
cgcprm_Sales_in_GBP String Dimension
cgcprm_Unique_users String Dimension
crsg39_Event_counter String Dimension
crsg39_Sales_in_GBP String Dimension
crsg39_Unique_users String Dimension
flsb8l_Event_counter String Dimension
flsb8l_Sales_in_GBP String Dimension
flsb8l_Unique_users String Dimension
fpvpsz_Event_counter String Dimension
fpvpsz_Sales_in_GBP String Dimension
fpvpsz_Unique_users String Dimension
gcu2qc_Event_counter String Dimension
gcu2qc_Sales_in_GBP String Dimension
gcu2qc_Unique_users String Dimension
jwa2gg_Event_counter String Dimension
jwa2gg_Sales_in_GBP String Dimension
jwa2gg_Unique_users String Dimension
lfpmvo_Event_counter String Dimension
lfpmvo_Sales_in_GBP String Dimension
lfpmvo_Unique_users String Dimension
sor6ck_Event_counter String Dimension
sor6ck_Sales_in_GBP String Dimension
sor6ck_Unique_users String Dimension

Installs Report

Field Data Type Dimension/Metric
AppsFlyer_ID system schema String Dimension
Ad String Dimension
Ad_Type String Dimension
Adset String Dimension
Adset_ID String Dimension
Advertising_ID String Dimension
Android_ID String Dimension
App_ID String Dimension
App_Name String Dimension
App_Version String Dimension
Ad_ID String Dimension
Attributed_Touch_Time String Metric
Attributed_Touch_Type String Dimension
Attribution_Lookback String Dimension
Bundle_ID String Dimension
Campaign String Dimension
Campaign_ID String Dimension
Carrier String Dimension
Channel String Dimension
City String Dimension
Contributor_1_Campaign String Dimension
Contributor_1_Media_Source String Dimension
Contributor_1_Partner String Dimension
Contributor_1_Touch_Time String Metric
Contributor_1_Touch_Type String Dimension
Contributor_2_Campaign String Dimension
Contributor_2_Media_Source String Dimension
Contributor_2_Partner String Dimension
Contributor_2_Touch_Time String Metric
Contributor_2_Touch_Type String Dimension
Contributor_3_Campaign String Dimension
Contributor_3_Media_Source String Dimension
Contributor_3_Partner String Dimension
Contributor_3_Touch_Time String Metric
Contributor_3_Touch_Type String Dimension
Cost_Currency String Dimension
Cost_Model String Dimension
Cost_Value String Dimension
Country_Code String Dimension
Customer_User_ID String Dimension
DMA String Dimension
Device_Type String Dimension
Event_Name String Dimension
Event_Revenue String Dimension
Event_Revenue_Currency String Dimension
Event_Revenue_USD String Dimension
Event_Source String Dimension
Event_Time String Metric
Event_Value String Dimension
HTTP_Referrer String Dimension
IDFA String Dimension
IDFV String Dimension
IMEI String Dimension
IP String Dimension
Install_Time String Metric
Is_Primary_Attribution String Dimension
Is_Receipt_Validated String Dimension
Is_Retargeting String Dimension
Keywords String Dimension
Language String Dimension
Media_Source String Dimension
OS_Version String Dimension
Operator String Dimension
Original_URL String Dimension
Partner String Dimension
Platform String Dimension
Postal_Code String Dimension
Reengagement_Window String Dimension
Region String Dimension
Retargeting_Conversion_Type String Dimension
SDK_Version String Dimension
Site_ID String Dimension
State String Dimension
Sub_Param_1 String Dimension
Sub_Param_2 String Dimension
Sub_Param_3 String Dimension
Sub_Param_4 String Dimension
Sub_Param_5 String Dimension
Sub_Site_ID String Dimension
User_Agent String Dimension
WIFI String Dimension

In App Events

Field Data Type Dimension/Metric
AppsFlyer_ID system schema String Dimension
Ad String Dimension
Ad_Type String Dimension
Adset String Dimension
Adset_ID String Dimension
Advertising_ID String Dimension
Android_ID String Dimension
App_ID String Dimension
App_Name String Dimension
App_Version String Dimension
Ad_ID String Dimension
Attributed_Touch_Time String Dimension
Attributed_Touch_Type String Dimension
Attribution_Lookback String Dimension
Bundle_ID String Dimension
Campaign String Dimension
Campaign_ID String Dimension
Carrier String Dimension
Channel String Dimension
City String Dimension
Contributor_1_Campaign String Dimension
Contributor_1_Media_Source String Dimension
Contributor_1_Partner String Dimension
Contributor_1_Touch_Time String Dimension
Contributor_1_Touch_Type String Dimension
Contributor_2_Campaign String Dimension
Contributor_2_Media_Source String Dimension
Contributor_2_Partner String Dimension
Contributor_2_Touch_Time String Dimension
Contributor_2_Touch_Type String Dimension
Contributor_3_Campaign String Dimension
Contributor_3_Media_Source String Dimension
Contributor_3_Partner String Dimension
Contributor_3_Touch_Time String Dimension
Contributor_3_Touch_Type String Dimension
Cost_Currency String Dimension
Cost_Model String Dimension
Cost_Value String Dimension
Country_Code String Dimension
Customer_User_ID String Dimension
DMA String Dimension
Device_Type String Dimension
Event_Name String Dimension
Event_Revenue String Dimension
Event_Revenue_Currency String Dimension
Event_Revenue_USD String Dimension
Event_Source String Dimension
Event_Time String Dimension
Event_Value String Dimension
HTTP_Referrer String Dimension
IDFA String Dimension
IDFV String Dimension
IMEI String Dimension
IP String Dimension
Install_Time String Dimension
Is_Primary_Attribution String Dimension
Is_Receipt_Validated String Dimension
Is_Retargeting String Dimension
Keywords String Dimension
Language String Dimension
Media_Source String Dimension
OS_Version String Dimension
Operator String Dimension
Original_URL String Dimension
Partner String Dimension
Platform String Dimension
Postal_Code String Dimension
Reengagement_Window String Dimension
Region String Dimension
Retargeting_Conversion_Type String Dimension
SDK_Version String Dimension
Site_ID String Dimension
State String Dimension
Sub_Param_1 String Dimension
Sub_Param_2 String Dimension
Sub_Param_3 String Dimension
Sub_Param_4 String Dimension
Sub_Param_5 String Dimension
Sub_Site_ID String Dimension
User_Agent String Dimension
WIFI String Dimension

Partners Report

Field Data Type Dimension/Metric
Media_Source_pid system schema String Dimension
app_id system schema String Dimension
ARPU String Dimension
CTR String Dimension
Campaign_c String Dimension
Clicks String Dimension
Conversion_Rate String Dimension
Impressions String Dimension
Installs String Dimension
Loyal_Users String Dimension
Loyal_Users_Installs String Dimension
Average_eCPI String Dimension
ROI String Dimension
Sessions String Dimension
Total_Cost String Dimension
Total_Revenue String Dimension
acipk9_Event_counter String Dimension
acipk9_Sales_in_GBP String Dimension
acipk9_Unique_users String Dimension
af_account_creation_cancelled_Event_counter String Dimension
af_account_creation_cancelled_Sales_in_GBP String Dimension
af_account_creation_cancelled_Unique_users String Dimension
af_account_creation_completed_Event_counter String Dimension
af_account_creation_completed_Sales_in_GBP String Dimension
af_account_creation_completed_Unique_users String Dimension
af_login_Event_counter String Dimension
af_login_Sales_in_GBP String Dimension
af_login_Unique_users String Dimension
af_purchase_Event_counter String Dimension
af_purchase_Sales_in_GBP String Dimension
af_purchase_Unique_users String Dimension
af_started_first_time_Event_counter String Dimension
af_started_first_time_Sales_in_GBP String Dimension
af_started_first_time_Unique_users String Dimension
Agency_PMD_af_prt String Dimension
cgcprm_Event_counter String Dimension
cgcprm_Sales_in_GBP String Dimension
cgcprm_Unique_users String Dimension
crsg39_Event_counter String Dimension
crsg39_Sales_in_GBP String Dimension
crsg39_Unique_users String Dimension
flsb8l_Event_counter String Dimension
flsb8l_Sales_in_GBP String Dimension
flsb8l_Unique_users String Dimension
fpvpsz_Event_counter String Dimension
fpvpsz_Sales_in_GBP String Dimension
fpvpsz_Unique_users String Dimension
gcu1m3_Event_counter String Dimension
gcu1m3_Sales_in_GBP String Dimension
gcu1m3_Unique_users String Dimension
gcu2qc_Event_counter String Dimension
gcu2qc_Sales_in_GBP String Dimension
gcu2qc_Unique_users String Dimension
jwa2gg_Event_counter String Dimension
jwa2gg_Sales_in_GBP String Dimension
jwa2gg_Unique_users String Dimension
lfpmvo_Event_counter String Dimension
lfpmvo_Sales_in_GBP String Dimension
lfpmvo_Unique_users String Dimension
sor6ck_Event_counter String Dimension
sor6ck_Sales_in_GBP String Dimension
sor6ck_Unique_users String Dimension

Partners By Date Report

Field Data Type Dimension/Metric
Date system schema String Dimension
app_id system schema String Dimension
Media_Source_pid system schema String Dimension
ARPU String Dimension
Campaign_c String Dimension
Clicks String Dimension
Conversion_Rate String Dimension
CTR String Dimension
Impressions String Dimension
Installs String Dimension
Loyal_Users String Dimension
Loyal_Users_Installs String Dimension
Average_eCPI String Dimension
ROI String Dimension
Sessions String Dimension
Total_Cost String Dimension
Total_Revenue String Dimension
acipk9_Event_counter String Dimension
acipk9_Sales_in_GBP String Dimension
acipk9_Unique_users String Dimension
af_account_creation_cancelled_Event_counter String Dimension
af_account_creation_cancelled_Sales_in_GBP String Dimension
af_account_creation_cancelled_Unique_users String Dimension
af_account_creation_completed_Event_counter String Dimension
af_account_creation_completed_Sales_in_GBP String Dimension
af_account_creation_completed_Unique_users String Dimension
af_login_Event_counter String Dimension
af_login_Sales_in_GBP String Dimension
af_login_Unique_users String Dimension
af_purchase_Event_counter String Dimension
af_purchase_Sales_in_GBP String Dimension
af_purchase_Unique_users String Dimension
af_started_first_time_Event_counter String Dimension
af_started_first_time_Sales_in_GBP String Dimension
af_started_first_time_Unique_users String Dimension
Agency_PMD_af_prt String Dimension
cgcprm_Event_counter String Dimension
cgcprm_Sales_in_GBP String Dimension
cgcprm_Unique_users String Dimension
crsg39_Event_counter String Dimension
crsg39_Sales_in_GBP String Dimension
crsg39_Unique_users String Dimension
flsb8l_Event_counter String Dimension
flsb8l_Sales_in_GBP String Dimension
flsb8l_Unique_users String Dimension
fpvpsz_Event_counter String Dimension
fpvpsz_Sales_in_GBP String Dimension
fpvpsz_Unique_users String Dimension
gcu2qc_Event_counter String Dimension
gcu2qc_Sales_in_GBP String Dimension
gcu2qc_Unique_users String Dimension
jwa2gg_Event_counter String Dimension
jwa2gg_Sales_in_GBP String Dimension
jwa2gg_Unique_users String Dimension
lfpmvo_Event_counter String Dimension
lfpmvo_Sales_in_GBP String Dimension
lfpmvo_Unique_users String Dimension
sor6ck_Event_counter String Dimension
sor6ck_Sales_in_GBP String Dimension
sor6ck_Unique_users String Dimension

Daily Report

Field Data Type Dimension/Metric
Date system schema String Dimension
Media_Source_pid system schema String Dimension
app_id system schema String Dimension
Impressions String Dimension
Clicks String Dimension
Conversion_Rate String Dimension
Campaign_c String Dimension
CTR String Dimension
Installs String Dimension
Loyal_Users String Dimension
Loyal_Users_Installs String Dimension
Average_eCPI String Dimension
Sessions String Dimension
Total_Cost String Dimension
Agency_PMD_af_prt String Dimension

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