AppsFlyer Predefined Reports

Predefined Reports

The AppsFlyer datasource in Rivery comes with the below predefined reports. Each report will have a short description of the data, a list of customizable fields (if any), and the schema mapping. Due to the standardized nature of these reports, there are a number of locked fields that will only be accessible through the custom reporting functionality.

Geo Report

Field	Data Type	Dimension/Metric
Country	String	Dimension
app_id	String	Dimension
Media_Source_pid	String	Dimension
ARPU	String	Dimension
Campaign_c	String	Dimension
Clicks	String	Dimension
Conversion_Rate	String	Dimension
CTR	String	Dimension
Impressions	String	Dimension
Installs	String	Dimension
Loyal_Users	String	Dimension
Loyal_Users_Installs	String	Dimension
Average_eCPI	String	Dimension
ROI	String	Dimension
Sessions	String	Dimension
Total_Cost	String	Dimension
Total_Revenue	String	Dimension
acipk9_Event_counter	String	Dimension
acipk9_Sales_in_GBP	String	Dimension
acipk9_Unique_users	String	Dimension
af_account_creation_cancelled_Event_counter	String	Dimension
af_account_creation_cancelled_Sales_in_GBP	String	Dimension
af_account_creation_cancelled_Unique_users	String	Dimension
af_account_creation_completed_Event_counter	String	Dimension
af_account_creation_completed_Sales_in_GBP	String	Dimension
af_account_creation_completed_Unique_users	String	Dimension
af_login_Event_counter	String	Dimension
af_login_Sales_in_GBP	String	Dimension
af_login_Unique_users	String	Dimension
af_purchase_Event_counter	String	Dimension
af_purchase_Sales_in_GBP	String	Dimension
af_purchase_Unique_users	String	Dimension
af_started_first_time_Event_counter	String	Dimension
af_started_first_time_Sales_in_GBP	String	Dimension
af_started_first_time_Unique_users	String	Dimension
Agency_PMD_af_prt	String	Dimension
cgcprm_Event_counter	String	Dimension
cgcprm_Sales_in_GBP	String	Dimension
cgcprm_Unique_users	String	Dimension
crsg39_Event_counter	String	Dimension
crsg39_Sales_in_GBP	String	Dimension
crsg39_Unique_users	String	Dimension
flsb8l_Event_counter	String	Dimension
flsb8l_Sales_in_GBP	String	Dimension
flsb8l_Unique_users	String	Dimension
fpvpsz_Event_counter	String	Dimension
fpvpsz_Sales_in_GBP	String	Dimension
fpvpsz_Unique_users	String	Dimension
gcu2qc_Event_counter	String	Dimension
gcu2qc_Sales_in_GBP	String	Dimension
gcu2qc_Unique_users	String	Dimension
jwa2gg_Event_counter	String	Dimension
jwa2gg_Sales_in_GBP	String	Dimension
jwa2gg_Unique_users	String	Dimension
lfpmvo_Event_counter	String	Dimension
lfpmvo_Sales_in_GBP	String	Dimension
lfpmvo_Unique_users	String	Dimension
sor6ck_Event_counter	String	Dimension
sor6ck_Sales_in_GBP	String	Dimension
sor6ck_Unique_users	String	Dimension

Geo By Date Report

Field	Data Type	Dimension/Metric
Country	String	Dimension
app_id	String	Dimension
Media_Source_pid	String	Dimension
Date	String	Dimension
ARPU	String	Dimension
Clicks	String	Dimension
Conversion_Rate	String	Dimension
Campaign_c	String	Dimension
CTR	String	Dimension
Impressions	String	Dimension
Installs	String	Dimension
Loyal_Users	String	Dimension
Loyal_Users_Installs	String	Dimension
Average_eCPI	String	Dimension
ROI	String	Dimension
Sessions	String	Dimension
Total_Cost	String	Dimension
Total_Revenue	String	Dimension
acipk9_Event_counter	String	Dimension
acipk9_Sales_in_GBP	String	Dimension
acipk9_Unique_users	String	Dimension
af_account_creation_cancelled_Event_counter	String	Dimension
af_account_creation_cancelled_Sales_in_GBP	String	Dimension
af_account_creation_cancelled_Unique_users	String	Dimension
af_account_creation_completed_Event_counter	String	Dimension
af_account_creation_completed_Sales_in_GBP	String	Dimension
af_account_creation_completed_Unique_users	String	Dimension
af_login_Event_counter	String	Dimension
af_login_Sales_in_GBP	String	Dimension
af_login_Unique_users	String	Dimension
af_purchase_Event_counter	String	Dimension
af_purchase_Sales_in_GBP	String	Dimension
af_purchase_Unique_users	String	Dimension
af_started_first_time_Event_counter	String	Dimension
af_started_first_time_Sales_in_GBP	String	Dimension
af_started_first_time_Unique_users	String	Dimension
Agency_PMD_af_prt	String	Dimension
cgcprm_Event_counter	String	Dimension
cgcprm_Sales_in_GBP	String	Dimension
cgcprm_Unique_users	String	Dimension
crsg39_Event_counter	String	Dimension
crsg39_Sales_in_GBP	String	Dimension
crsg39_Unique_users	String	Dimension
flsb8l_Event_counter	String	Dimension
flsb8l_Sales_in_GBP	String	Dimension
flsb8l_Unique_users	String	Dimension
fpvpsz_Event_counter	String	Dimension
fpvpsz_Sales_in_GBP	String	Dimension
fpvpsz_Unique_users	String	Dimension
gcu2qc_Event_counter	String	Dimension
gcu2qc_Sales_in_GBP	String	Dimension
gcu2qc_Unique_users	String	Dimension
jwa2gg_Event_counter	String	Dimension
jwa2gg_Sales_in_GBP	String	Dimension
jwa2gg_Unique_users	String	Dimension
lfpmvo_Event_counter	String	Dimension
lfpmvo_Sales_in_GBP	String	Dimension
lfpmvo_Unique_users	String	Dimension
sor6ck_Event_counter	String	Dimension
sor6ck_Sales_in_GBP	String	Dimension
sor6ck_Unique_users	String	Dimension

Installs Report

Field	Data Type	Dimension/Metric
AppsFlyer_ID	String	Dimension
Ad	String	Dimension
Ad_Type	String	Dimension
Adset	String	Dimension
Adset_ID	String	Dimension
Advertising_ID	String	Dimension
Android_ID	String	Dimension
App_ID	String	Dimension
App_Name	String	Dimension
App_Version	String	Dimension
Ad_ID	String	Dimension
Attributed_Touch_Time	String	Metric
Attributed_Touch_Type	String	Dimension
Attribution_Lookback	String	Dimension
Bundle_ID	String	Dimension
Campaign	String	Dimension
Campaign_ID	String	Dimension
Carrier	String	Dimension
Channel	String	Dimension
City	String	Dimension
Contributor_1_Campaign	String	Dimension
Contributor_1_Media_Source	String	Dimension
Contributor_1_Partner	String	Dimension
Contributor_1_Touch_Time	String	Metric
Contributor_1_Touch_Type	String	Dimension
Contributor_2_Campaign	String	Dimension
Contributor_2_Media_Source	String	Dimension
Contributor_2_Partner	String	Dimension
Contributor_2_Touch_Time	String	Metric
Contributor_2_Touch_Type	String	Dimension
Contributor_3_Campaign	String	Dimension
Contributor_3_Media_Source	String	Dimension
Contributor_3_Partner	String	Dimension
Contributor_3_Touch_Time	String	Metric
Contributor_3_Touch_Type	String	Dimension
Cost_Currency	String	Dimension
Cost_Model	String	Dimension
Cost_Value	String	Dimension
Country_Code	String	Dimension
Customer_User_ID	String	Dimension
DMA	String	Dimension
Device_Type	String	Dimension
Event_Name	String	Dimension
Event_Revenue	String	Dimension
Event_Revenue_Currency	String	Dimension
Event_Revenue_USD	String	Dimension
Event_Source	String	Dimension
Event_Time	String	Metric
Event_Value	String	Dimension
HTTP_Referrer	String	Dimension
IDFA	String	Dimension
IDFV	String	Dimension
IMEI	String	Dimension
IP	String	Dimension
Install_Time	String	Metric
Is_Primary_Attribution	String	Dimension
Is_Receipt_Validated	String	Dimension
Is_Retargeting	String	Dimension
Keywords	String	Dimension
Language	String	Dimension
Media_Source	String	Dimension
OS_Version	String	Dimension
Operator	String	Dimension
Original_URL	String	Dimension
Partner	String	Dimension
Platform	String	Dimension
Postal_Code	String	Dimension
Reengagement_Window	String	Dimension
Region	String	Dimension
Retargeting_Conversion_Type	String	Dimension
SDK_Version	String	Dimension
Site_ID	String	Dimension
State	String	Dimension
Sub_Param_1	String	Dimension
Sub_Param_2	String	Dimension
Sub_Param_3	String	Dimension
Sub_Param_4	String	Dimension
Sub_Param_5	String	Dimension
Sub_Site_ID	String	Dimension
User_Agent	String	Dimension
WIFI	String	Dimension

In App Events

Field	Data Type	Dimension/Metric
AppsFlyer_ID	String	Dimension
Ad	String	Dimension
Ad_Type	String	Dimension
Adset	String	Dimension
Adset_ID	String	Dimension
Advertising_ID	String	Dimension
Android_ID	String	Dimension
App_ID	String	Dimension
App_Name	String	Dimension
App_Version	String	Dimension
Ad_ID	String	Dimension
Attributed_Touch_Time	String	Dimension
Attributed_Touch_Type	String	Dimension
Attribution_Lookback	String	Dimension
Bundle_ID	String	Dimension
Campaign	String	Dimension
Campaign_ID	String	Dimension
Carrier	String	Dimension
Channel	String	Dimension
City	String	Dimension
Contributor_1_Campaign	String	Dimension
Contributor_1_Media_Source	String	Dimension
Contributor_1_Partner	String	Dimension
Contributor_1_Touch_Time	String	Dimension
Contributor_1_Touch_Type	String	Dimension
Contributor_2_Campaign	String	Dimension
Contributor_2_Media_Source	String	Dimension
Contributor_2_Partner	String	Dimension
Contributor_2_Touch_Time	String	Dimension
Contributor_2_Touch_Type	String	Dimension
Contributor_3_Campaign	String	Dimension
Contributor_3_Media_Source	String	Dimension
Contributor_3_Partner	String	Dimension
Contributor_3_Touch_Time	String	Dimension
Contributor_3_Touch_Type	String	Dimension
Cost_Currency	String	Dimension
Cost_Model	String	Dimension
Cost_Value	String	Dimension
Country_Code	String	Dimension
Customer_User_ID	String	Dimension
DMA	String	Dimension
Device_Type	String	Dimension
Event_Name	String	Dimension
Event_Revenue	String	Dimension
Event_Revenue_Currency	String	Dimension
Event_Revenue_USD	String	Dimension
Event_Source	String	Dimension
Event_Time	String	Dimension
Event_Value	String	Dimension
HTTP_Referrer	String	Dimension
IDFA	String	Dimension
IDFV	String	Dimension
IMEI	String	Dimension
IP	String	Dimension
Install_Time	String	Dimension
Is_Primary_Attribution	String	Dimension
Is_Receipt_Validated	String	Dimension
Is_Retargeting	String	Dimension
Keywords	String	Dimension
Language	String	Dimension
Media_Source	String	Dimension
OS_Version	String	Dimension
Operator	String	Dimension
Original_URL	String	Dimension
Partner	String	Dimension
Platform	String	Dimension
Postal_Code	String	Dimension
Reengagement_Window	String	Dimension
Region	String	Dimension
Retargeting_Conversion_Type	String	Dimension
SDK_Version	String	Dimension
Site_ID	String	Dimension
State	String	Dimension
Sub_Param_1	String	Dimension
Sub_Param_2	String	Dimension
Sub_Param_3	String	Dimension
Sub_Param_4	String	Dimension
Sub_Param_5	String	Dimension
Sub_Site_ID	String	Dimension
User_Agent	String	Dimension
WIFI	String	Dimension

Partners Report

Field	Data Type	Dimension/Metric
Media_Source_pid	String	Dimension
app_id	String	Dimension
ARPU	String	Dimension
CTR	String	Dimension
Campaign_c	String	Dimension
Clicks	String	Dimension
Conversion_Rate	String	Dimension
Impressions	String	Dimension
Installs	String	Dimension
Loyal_Users	String	Dimension
Loyal_Users_Installs	String	Dimension
Average_eCPI	String	Dimension
ROI	String	Dimension
Sessions	String	Dimension
Total_Cost	String	Dimension
Total_Revenue	String	Dimension
acipk9_Event_counter	String	Dimension
acipk9_Sales_in_GBP	String	Dimension
acipk9_Unique_users	String	Dimension
af_account_creation_cancelled_Event_counter	String	Dimension
af_account_creation_cancelled_Sales_in_GBP	String	Dimension
af_account_creation_cancelled_Unique_users	String	Dimension
af_account_creation_completed_Event_counter	String	Dimension
af_account_creation_completed_Sales_in_GBP	String	Dimension
af_account_creation_completed_Unique_users	String	Dimension
af_login_Event_counter	String	Dimension
af_login_Sales_in_GBP	String	Dimension
af_login_Unique_users	String	Dimension
af_purchase_Event_counter	String	Dimension
af_purchase_Sales_in_GBP	String	Dimension
af_purchase_Unique_users	String	Dimension
af_started_first_time_Event_counter	String	Dimension
af_started_first_time_Sales_in_GBP	String	Dimension
af_started_first_time_Unique_users	String	Dimension
Agency_PMD_af_prt	String	Dimension
cgcprm_Event_counter	String	Dimension
cgcprm_Sales_in_GBP	String	Dimension
cgcprm_Unique_users	String	Dimension
crsg39_Event_counter	String	Dimension
crsg39_Sales_in_GBP	String	Dimension
crsg39_Unique_users	String	Dimension
flsb8l_Event_counter	String	Dimension
flsb8l_Sales_in_GBP	String	Dimension
flsb8l_Unique_users	String	Dimension
fpvpsz_Event_counter	String	Dimension
fpvpsz_Sales_in_GBP	String	Dimension
fpvpsz_Unique_users	String	Dimension
gcu1m3_Event_counter	String	Dimension
gcu1m3_Sales_in_GBP	String	Dimension
gcu1m3_Unique_users	String	Dimension
gcu2qc_Event_counter	String	Dimension
gcu2qc_Sales_in_GBP	String	Dimension
gcu2qc_Unique_users	String	Dimension
jwa2gg_Event_counter	String	Dimension
jwa2gg_Sales_in_GBP	String	Dimension
jwa2gg_Unique_users	String	Dimension
lfpmvo_Event_counter	String	Dimension
lfpmvo_Sales_in_GBP	String	Dimension
lfpmvo_Unique_users	String	Dimension
sor6ck_Event_counter	String	Dimension
sor6ck_Sales_in_GBP	String	Dimension
sor6ck_Unique_users	String	Dimension

Partners By Date Report

Field	Data Type	Dimension/Metric
Date	String	Dimension
app_id	String	Dimension
Media_Source_pid	String	Dimension
ARPU	String	Dimension
Campaign_c	String	Dimension
Clicks	String	Dimension
Conversion_Rate	String	Dimension
CTR	String	Dimension
Impressions	String	Dimension
Installs	String	Dimension
Loyal_Users	String	Dimension
Loyal_Users_Installs	String	Dimension
Average_eCPI	String	Dimension
ROI	String	Dimension
Sessions	String	Dimension
Total_Cost	String	Dimension
Total_Revenue	String	Dimension
acipk9_Event_counter	String	Dimension
acipk9_Sales_in_GBP	String	Dimension
acipk9_Unique_users	String	Dimension
af_account_creation_cancelled_Event_counter	String	Dimension
af_account_creation_cancelled_Sales_in_GBP	String	Dimension
af_account_creation_cancelled_Unique_users	String	Dimension
af_account_creation_completed_Event_counter	String	Dimension
af_account_creation_completed_Sales_in_GBP	String	Dimension
af_account_creation_completed_Unique_users	String	Dimension
af_login_Event_counter	String	Dimension
af_login_Sales_in_GBP	String	Dimension
af_login_Unique_users	String	Dimension
af_purchase_Event_counter	String	Dimension
af_purchase_Sales_in_GBP	String	Dimension
af_purchase_Unique_users	String	Dimension
af_started_first_time_Event_counter	String	Dimension
af_started_first_time_Sales_in_GBP	String	Dimension
af_started_first_time_Unique_users	String	Dimension
Agency_PMD_af_prt	String	Dimension
cgcprm_Event_counter	String	Dimension
cgcprm_Sales_in_GBP	String	Dimension
cgcprm_Unique_users	String	Dimension
crsg39_Event_counter	String	Dimension
crsg39_Sales_in_GBP	String	Dimension
crsg39_Unique_users	String	Dimension
flsb8l_Event_counter	String	Dimension
flsb8l_Sales_in_GBP	String	Dimension
flsb8l_Unique_users	String	Dimension
fpvpsz_Event_counter	String	Dimension
fpvpsz_Sales_in_GBP	String	Dimension
fpvpsz_Unique_users	String	Dimension
gcu2qc_Event_counter	String	Dimension
gcu2qc_Sales_in_GBP	String	Dimension
gcu2qc_Unique_users	String	Dimension
jwa2gg_Event_counter	String	Dimension
jwa2gg_Sales_in_GBP	String	Dimension
jwa2gg_Unique_users	String	Dimension
lfpmvo_Event_counter	String	Dimension
lfpmvo_Sales_in_GBP	String	Dimension
lfpmvo_Unique_users	String	Dimension
sor6ck_Event_counter	String	Dimension
sor6ck_Sales_in_GBP	String	Dimension
sor6ck_Unique_users	String	Dimension

Daily Report

Field	Data Type	Dimension/Metric
Date	String	Dimension
Media_Source_pid	String	Dimension
app_id	String	Dimension
Impressions	String	Dimension
Clicks	String	Dimension
Conversion_Rate	String	Dimension
Campaign_c	String	Dimension
CTR	String	Dimension
Installs	String	Dimension
Loyal_Users	String	Dimension
Loyal_Users_Installs	String	Dimension
Average_eCPI	String	Dimension
Sessions	String	Dimension
Total_Cost	String	Dimension
Agency_PMD_af_prt	String	Dimension