Content.Ad Predefined Reports
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Content.Ad Predefined Reports

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Article summary

Predefined Reports

The Content.Ad datasource in Rivery comes with the below predefined reports. Each report will have a short description of the data, a list of customizable fields (if any), and the schema mapping. Due to the standardized nature of these reports, there are a number of locked fields that will only be accessible through the custom reporting functionality.

Source-Level Selections

Content.Ad does not have any source-level selections available to filter each report in the river.

Advertiser By Ad

The Advertiser by Ad report returns data in the Campaign Summary Report in an advertiser’s account login aggregated to the ad level. The only customization is the type of incremental load associated with this report.

FieldData TypeDimension/Metric
ad_id system schemaIntegerDimension
time system schemaStringDimension
ad_urlStringDimension
campaign_idIntegerDimension
campaign_nameStringDimension
clicksIntegerMetric
ad_titleStringDimension
ctrFloatMetric
ecpaFloatMetric
ecpcFloatMetric
impressionsIntegerMetric
spendFloatMetric
conversionsIntegerMetric

Advertiser By Campaign

The Advertiser by Campaign report returns data in the Campaign Summary Report in an advertiser’s account login aggregated to the campaign level. The only customization is the type of incremental load associated with this report.

FieldData TypeDimension/Metric
campaign_id system schemaIntegerDimension
time system schemaStringDimension
adStringDimension
campaign_nameStringDimension
clicksIntegerMetric
ctrFloatMetric
ecpaFloatMetric
ecpcFloatMetric
impressionsIntegerMetric
spendFloatMetric
conversionsIntegerMetric

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