Content.Ad Predefined Reports

Predefined Reports

The Content.Ad datasource in Rivery comes with the below predefined reports. Each report will have a short description of the data, a list of customizable fields (if any), and the schema mapping. Due to the standardized nature of these reports, there are a number of locked fields that will only be accessible through the custom reporting functionality.

Source-Level Selections

Content.Ad does not have any source-level selections available to filter each report in the river.

Advertiser By Ad

The Advertiser by Ad report returns data in the Campaign Summary Report in an advertiser’s account login aggregated to the ad level. The only customization is the type of incremental load associated with this report.

Field	Data Type	Dimension/Metric
ad_id	Integer	Dimension
time	String	Dimension
ad_url	String	Dimension
campaign_id	Integer	Dimension
campaign_name	String	Dimension
clicks	Integer	Metric
ad_title	String	Dimension
ctr	Float	Metric
ecpa	Float	Metric
ecpc	Float	Metric
impressions	Integer	Metric
spend	Float	Metric
conversions	Integer	Metric

Advertiser By Campaign

The Advertiser by Campaign report returns data in the Campaign Summary Report in an advertiser’s account login aggregated to the campaign level. The only customization is the type of incremental load associated with this report.

Field	Data Type	Dimension/Metric
campaign_id	Integer	Dimension
time	String	Dimension
ad	String	Dimension
campaign_name	String	Dimension
clicks	Integer	Metric
ctr	Float	Metric
ecpa	Float	Metric
ecpc	Float	Metric
impressions	Integer	Metric
spend	Float	Metric
conversions	Integer	Metric