Snapchat Marketing Predefined Reports
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Snapchat Marketing Predefined Reports

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Predefined Reports

The Snapchat Marketing datasource in Rivery comes with the below predefined reports. Each report will have a short description of the data, a list of customizable fields (if any), and the schema mapping. Due to the standardized nature of these reports, there are a number of locked fields that will only be accessible through the custom reporting functionality.

Source-Level Selections

Snapchat Marketing has two source-level selections: Organizations and Ad Accounts. These options will filter down each report within the river to only the selected data.

Organizations

The Organizations report pulls a list of the brands, partners, or ad agencies assoiciated with the account and their attributes.

Field Data Type Dimension/Metric
id system schema String Dimension
accepted_term_version String Dimension
administrative_district_level_1 String Dimension
configuration_settings Record Dimension
contact_email String Dimension
contact_name String Dimension
country String Dimension
createdByCaller Boolean Dimension
created_at String Dimension
address_line_1 String Dimension
locality String Dimension
my_display_name String Dimension
my_invited_email String Dimension
my_member_id String Dimension
name String Dimension
postal_code String Dimension
roles String Dimension
state String Dimension
type String Dimension
updated_at String Dimension

Ad Accounts

The Ad Accounts report pulls a list of accounts and their attributes.

Field Data Type Dimension/Metric
id system schema String Dimension
created_at String Dimension
currency String Dimension
name String Dimension
roles String Dimension
status String Dimension
timezone String Dimension
type String Dimension
updated_at String Dimension

Campaigns

The Campaigns report pulls a list of campaigns and their attributes.

Field Data Type Dimension/Metric
id system schema String Dimension
ad_account_id String Dimension
buy_model String Dimension
created_at String Dimension
delivery_status String Dimension
name String Dimension
objective String Dimension
product_properties Record Dimension
regulations Record Dimension
start_time String Dimension
status String Dimension
updated_at String Dimension

Ad Squads

The Ad Squads report pulls a list of ad squads and their attributes.

Field Data Type Dimension/Metric
id system schema String Dimension
ad_account_id String Dimension
bid_micro Integer Metric
bid_strategy String Dimension
billing_event String Dimension
campaign_id String Dimension
created_at String Dimension
creation_state String Dimension
daily_budget_micro Integer Metric
delivery_constraint String Dimension
delivery_status String Dimension
auto_bid Boolean Dimension
name String Dimension
optimization_goal String Dimension
pacing_type String Dimension
pixel_id String Dimension
placement String Dimension
product_properties Record Dimension
start_time String Dimension
status String Dimension
target_bid Boolean Dimension
targeting Record Dimension
targeting_reach_status String Dimension
type String Dimension
updated_at String Dimension

Ads

The Ads report pulls a list of ads and their attributes.

Field Data Type Dimension/Metric
id system schema String Dimension
ad_account_id String Dimension
catalog_properties Record Dimension
created_at String Dimension
creative_id String Dimension
delivery_status String Dimension
ad_squad_id String Dimension
name String Dimension
render_type String Dimension
review_status String Dimension
review_status_reasons String Dimension
status String Dimension
type String Dimension
updated_at String Dimension

Audience Filters

The Audience Filters report lists ways advertisers are targeting Snapchatters based on age, gender, interest groups and more. There are two customizations the user can make to this report. They can use the Campaigns filter to cut down the output and can customize the type of incremental load associated with this report.

Field Data Type Dimension/Metric
organization_id system schema String Dimension
start_time system schema String Dimension
ad_id system schema String Dimension
adsquad_id system schema String Dimension
campaign_id system schema String Dimension
account_id system schema String Dimension
organization_name String Dimension
end_time_adsquad String Dimension
finalized_data_end_time_adsquad String Dimension
granularity String Dimension
end_time String Dimension
campaign_name String Dimension
request_id String Dimension
request_status String Dimension
account_name String Dimension
start_time_adsquad String Dimension
stats_earned_impressions Integer Metric
stats_paid_impressions Integer Metric
stats_saves Integer Metric
stats_shares Integer Metric
stats_spend Integer Metric
stats_uniques Integer Metric
type String Dimension

Campaign Stats

The Campaign Stats report agreggates metrics at the campaign level. There are four customizations the user can make to this report. They can use the Campaign filter option to cut down the output and can customize the type of incremental load associated with this report. The Swipe Up Attribution Window and View Attribution Window selections are time periods in which a conversion will be counted after a user sees an ad. By default, Snap’s attribution windows are 28 days post-swipe (Swipe Up Attribution Window) and 1 day post-view (View Attribution Window).

Field Data Type Dimension/Metric
account_id system schema String Dimension
start_time system schema String Dimension
campaign_id system schema String Dimension
dimension_stats_conversion_add_billing Integer Metric
dimension_stats_attachment_total_view_time_millis Integer Metric
dimension_stats String Dimension
dimension_stats_conversion_add_cart Integer Metric
dimension_stats_conversion_app_opens Integer Metric
dimension_stats_conversion_level_completes Integer Metric
dimension_stats_conversion_page_views Integer Metric
dimension_stats_conversion_purchases Integer Metric
dimension_stats_conversion_purchases_value Integer Metric
dimension_stats_conversion_save Integer Metric
dimension_stats_conversion_searches Integer Metric
dimension_stats_conversion_sign_ups Integer Metric
dimension_stats_conversion_start_checkout Integer Metric
dimension_stats_conversion_view_content Integer Metric
dimension_stats_country String Dimension
dimension_stats_impressions Integer Metric
dimension_stats_quartile_1 Integer Metric
dimension_stats_quartile_2 Integer Metric
dimension_stats_quartile_3 Integer Metric
dimension_stats_shares Integer Metric
dimension_stats_spend Integer Metric
dimension_stats_swipes Integer Metric
dimension_stats_total_installs Integer Metric
dimension_stats_video_views Integer Metric
dimension_stats_view_completion Integer Metric
end_time String Dimension
end_time_campaign String Dimension
finalized_data_end_time_campaign String Dimension
granularity String Dimension
organization_id String Dimension
organization_name String Dimension
request_id String Dimension
request_status String Dimension
account_name String Dimension
start_time_campaign String Dimension
swipe_up_attribution_window String Dimension
type String Dimension
view_attribution_window String Dimension

Ad Squad Stats

The Ad Squad Stats report agreggates metrics at the ad squad level. There are four customizations the user can make to this report. They can use the Campaign filter option to cut down the output and can customize the type of incremental load associated with this report. The Swipe Up Attribution Window and View Attribution Window selections are time periods in which a conversion will be counted after a user sees an ad. By default, Snap’s attribution windows are 28 days post-swipe (Swipe Up Attribution Window) and 1 day post-view (View Attribution Window).

Field Data Type Dimension/Metric
account_id system schema String Dimension
start_time system schema String Dimension
adsquad_id system schema String Dimension
campaign_id system schema String Dimension
organization_id system schema String Dimension
dimension_stats_attachment_total_view_time_millis Integer Metric
dimension_stats_conversion_add_billing Integer Metric
dimension_stats_conversion_add_cart Integer Metric
dimension_stats_conversion_app_opens Integer Metric
dimension_stats_conversion_level_completes Integer Metric
dimension_stats_conversion_page_views Integer Metric
dimension_stats_conversion_purchases Integer Metric
dimension_stats_conversion_purchases_value Integer Metric
dimension_stats_conversion_save Integer Metric
dimension_stats_conversion_searches Integer Metric
dimension_stats_conversion_sign_ups Integer Metric
dimension_stats_conversion_start_checkout Integer Metric
dimension_stats_conversion_view_content Integer Metric
dimension_stats_country String Dimension
dimension_stats_impressions Integer Metric
dimension_stats_quartile_1 Integer Metric
dimension_stats_quartile_2 Integer Metric
dimension_stats_quartile_3 Integer Metric
dimension_stats_shares Integer Metric
dimension_stats_spend Integer Metric
dimension_stats_swipes Integer Metric
dimension_stats_total_installs Integer Metric
dimension_stats_video_views Integer Metric
dimension_stats_view_completion Integer Metric
end_time String Dimension
end_time_campaign String Dimension
finalized_data_end_time_campaign String Dimension
granularity String Dimension
dimension_stats String Dimension
organization_name String Dimension
request_id String Dimension
request_status String Dimension
account_name String Dimension
start_time_campaign String Dimension
swipe_up_attribution_window String Dimension
type String Dimension
view_attribution_window String Dimension

Ad Stats

The Ad Stats report agreggates metrics at the ad level. There are four customizations the user can make to this report. They can use the Campaign filter option to cut down the output and can customize the type of incremental load associated with this report. The Swipe Up Attribution Window and View Attribution Window selections are time periods in which a conversion will be counted after a user sees an ad. By default, Snap’s attribution windows are 28 days post-swipe (Swipe Up Attribution Window) and 1 day post-view (View Attribution Window).

Field Data Type Dimension/Metric
account_id system schema String Dimension
start_time system schema String Dimension
ad_id system schema String Dimension
campaign_id system schema String Dimension
organization_id system schema String Dimension
dimension_stats_attachment_total_view_time_millis Integer Metric
dimension_stats_conversion_add_billing Integer Metric
dimension_stats_conversion_add_cart Integer Metric
dimension_stats_conversion_app_opens Integer Metric
dimension_stats_conversion_level_completes Integer Metric
dimension_stats_conversion_page_views Integer Metric
dimension_stats_conversion_purchases Integer Metric
dimension_stats_conversion_purchases_value Integer Metric
dimension_stats_conversion_save Integer Metric
dimension_stats_conversion_searches Integer Metric
dimension_stats_conversion_sign_ups Integer Metric
dimension_stats_conversion_start_checkout Integer Metric
dimension_stats_conversion_view_content Integer Metric
dimension_stats_country String Dimension
dimension_stats_impressions Integer Metric
dimension_stats_quartile_1 Integer Metric
dimension_stats_quartile_2 Integer Metric
dimension_stats_quartile_3 Integer Metric
dimension_stats_shares Integer Metric
dimension_stats_spend Integer Metric
dimension_stats_swipes Integer Metric
dimension_stats_total_installs Integer Metric
dimension_stats_video_views Integer Metric
dimension_stats_view_completion Integer Metric
end_time String Dimension
end_time_campaign String Dimension
finalized_data_end_time_campaign String Dimension
granularity String Dimension
dimension_stats String Dimension
organization_name String Dimension
request_id String Dimension
request_status String Dimension
account_name String Dimension
start_time_campaign String Dimension
swipe_up_attribution_window String Dimension
type String Dimension
view_attribution_window String Dimension

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