Taboola Predefined Reports
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Taboola Predefined Reports

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Predefined Reports

The Taboola datasource in Rivery comes with the below predefined reports. Each report will have a short description of the data, a list of customizable fields (if any), and the schema mapping. Due to the standardized nature of these reports, there are a number of locked fields that will only be accessible through the custom reporting functionality.

Source-Level Selections

Taboola's one source-level selection is an Accounts filter. Choosing distinct values will filter down each report within the river to only the selected accounts' data.

Conversion Rules

The Conversion Rules report represents the conversion rules set up to track campaigns. By creating customized rules, the user can easily see if Taboola is driving results for the business.

Field Data Type Dimension/Metric
id system schema Integer Dimension
account_id String Dimension
category String Dimension
condition Record Dimension
description String Dimension
display_name String Dimension
event_name String Dimension
exclude_from_campaigns Boolean Dimension
advertiser_id String Dimension
include_in_total_conversions Boolean Dimension
last_modified_at String Dimension
last_modified_by String Dimension
look_back_window Integer Metric
status String Dimension
type String Dimension

Accounts

The Accounts report retrieves information on each account within the Taboola connection.

Field Data Type Dimension/Metric
id system schema Integer Dimension
account_id String Dimension
campaign_types String Dimension
currency String Dimension
default_platform String Dimension
is_active Boolean Dimension
name String Dimension
partner_types String Dimension
time_zone_name String Dimension
type String Dimension

Top Campaign Content

The Top Campaign Content report lists the top 500 Items for all campaigns, or a specified campaign and enables the user to view performance by URL and Creative (title and image). The user can only customize the type of incremental load associated with this report.

Field Data Type Dimension/Metric
account_id system schema String Dimension
report_start_date system schema String Dimension
item system schema String Dimension
description String Dimension
clicks Integer Metric
content_provider String Dimension
content_provider_name String Dimension
conversions_value Float Metric
cpa Float Metric
cpc Float Metric
cpm Float Metric
ctr Float Metric
currency String Dimension
cvr Float Metric
campaign_name String Dimension
impressions Integer Metric
campaign String Dimension
item_name String Dimension
learning_display_status String Dimension
report_end_date String Dimension
actions Integer Metric
roas Float Metric
spent Float Metric
thumbnail_url String Dimension
url String Dimension
vcpm Float Metric
vctr Float Metric
visible_impressions Integer Metric

Campaign Summary

The Campaign Summary report provides a comprehensive summary of all campaign activity, including performance metrics that can help optimize the campaigns. The user can only customize the type of incremental load associated with this report.

Field Data Type Dimension/Metric
date system schema String Dimension
account_id system schema String Dimension
clicks Integer Metric
conversions_value Float Metric
cpa Float Metric
cpa_actions_num Integer Metric
cpa_conversion_rate Float Metric
cpc Float Metric
cpm Float Metric
ctr Float Metric
currency String Dimension
campaigns_num Integer Metric
date_end_period String Dimension
dynamic_fields Record Dimension
impressions Integer Metric
report_end_date String Dimension
report_start_date String Dimension
roas Float Metric
spent Float Metric
vcpm Float Metric
vctr Float Metric
visible_impressions Integer Metric

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