Taboola Predefined Reports
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Taboola Predefined Reports

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Article summary

Predefined Reports

The Taboola datasource in Rivery comes with the below predefined reports. Each report will have a short description of the data, a list of customizable fields (if any), and the schema mapping. Due to the standardized nature of these reports, there are a number of locked fields that will only be accessible through the custom reporting functionality.

Source-Level Selections

Taboola's one source-level selection is an Accounts filter. Choosing distinct values will filter down each report within the river to only the selected accounts' data.

Conversion Rules

The Conversion Rules report represents the conversion rules set up to track campaigns. By creating customized rules, the user can easily see if Taboola is driving results for the business.

FieldData TypeDimension/Metric
id system schemaIntegerDimension
account_idStringDimension
categoryStringDimension
conditionRecordDimension
descriptionStringDimension
display_nameStringDimension
event_nameStringDimension
exclude_from_campaignsBooleanDimension
advertiser_idStringDimension
include_in_total_conversionsBooleanDimension
last_modified_atStringDimension
last_modified_byStringDimension
look_back_windowIntegerMetric
statusStringDimension
typeStringDimension

Accounts

The Accounts report retrieves information on each account within the Taboola connection.

FieldData TypeDimension/Metric
id system schemaIntegerDimension
account_idStringDimension
campaign_typesStringDimension
currencyStringDimension
default_platformStringDimension
is_activeBooleanDimension
nameStringDimension
partner_typesStringDimension
time_zone_nameStringDimension
typeStringDimension

Top Campaign Content

The Top Campaign Content report lists the top 500 Items for all campaigns, or a specified campaign and enables the user to view performance by URL and Creative (title and image). The user can only customize the type of incremental load associated with this report.

FieldData TypeDimension/Metric
account_id system schemaStringDimension
report_start_date system schemaStringDimension
item system schemaStringDimension
descriptionStringDimension
clicksIntegerMetric
content_providerStringDimension
content_provider_nameStringDimension
conversions_valueFloatMetric
cpaFloatMetric
cpcFloatMetric
cpmFloatMetric
ctrFloatMetric
currencyStringDimension
cvrFloatMetric
campaign_nameStringDimension
impressionsIntegerMetric
campaignStringDimension
item_nameStringDimension
learning_display_statusStringDimension
report_end_dateStringDimension
actionsIntegerMetric
roasFloatMetric
spentFloatMetric
thumbnail_urlStringDimension
urlStringDimension
vcpmFloatMetric
vctrFloatMetric
visible_impressionsIntegerMetric

Campaign Summary

The Campaign Summary report provides a comprehensive summary of all campaign activity, including performance metrics that can help optimize the campaigns. The user can only customize the type of incremental load associated with this report.

FieldData TypeDimension/Metric
date system schemaStringDimension
account_id system schemaStringDimension
clicksIntegerMetric
conversions_valueFloatMetric
cpaFloatMetric
cpa_actions_numIntegerMetric
cpa_conversion_rateFloatMetric
cpcFloatMetric
cpmFloatMetric
ctrFloatMetric
currencyStringDimension
campaigns_numIntegerMetric
date_end_periodStringDimension
dynamic_fieldsRecordDimension
impressionsIntegerMetric
report_end_dateStringDimension
report_start_dateStringDimension
roasFloatMetric
spentFloatMetric
vcpmFloatMetric
vctrFloatMetric
visible_impressionsIntegerMetric

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