Appstore Connect - Apps Analytics Walkthrough

Prerequisites

Appstore Connect - Apps Analytics Connection

Reports

The App Store Connect - Apps Analytics report allows you to measure user engagement, marketing campaigns, and monetization for your apps.

The report can be filtered by the following categories -

• Apps
  Choose the Apps you wish to extract data from (leave empty for all available apps).
• Dimension:
  App Download Date
  App Version
  Device
  Platform Version
  Region
  Territory
  Source Type
  App Referrer
  Web Referrer
  Campaign
  In App Purchase
  Purchases
  Pre-Orders
  Product Page
  Page Type
• Metrics
  Impressions
  Conversion Rate
  Product Page Views
  Product Page Views (Unique Devices)
  Pre-Orders
  App Clip Card Views
  App Clip Card Views (Unique Devices)
  First-Time Downloads
  Redownloads
  Total Downloads
  Redownloads
  Updates
  In-App Purchases
  Proceeds
  Sales
  Paying Users
  Installations
  Sessions
  App Clip Installs
  App Clip Sessions
  App Clip Active Devices
  App Clip Active Last 30 Days
  Active Devices
  Active Last 30 Days
  Crashes
  App Clip Crashes
  Uninstalls

Time Granularity

The result’s time granularity. Each row in the results will contain the start date and end date according to the chosen time granularity.

Time Period

The App Store Connect Apps Analytics reports are time-dependent reports. In order to configure a custom report, you will need to define the time period you wish to fetch data from.

Time-dependent reports support two kinds of time-period:

1. Date Range -

• Pulls data in the date range between the start and end date provided, including the end date.
• You must select a Start date.
• The Start Date won't be advanced if a River run is unsuccessful.
  If you don't want this default setting, click More Options and check the box to advance the start date even if the River run is unsuccessful (Not recommended).
  
• Leaving the End date empty will pull data according to the current time of the river's run.
• Select a timezone offset to send dates considering the offset.
• Use the "Last Days Back For Each Run" to expend the start date and pull data a given number of days back before the chosen start date.
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  In the example above the river will run with a date range between "01/01/2021" and "10/01/2021".

2. Predefined date - A date range defined by Rivery:

• Day - Yesterday.
• Week (From Monday to Sunday) - Week to date, Previous week, Previous week to date.
• Month - Month to date, Previous month, Previous month to date.
• Year - Year to date.