Search Ads 360 Reporting Walkthrough

Introduction

Search Ads 360 provides access to a diverse range of reports customized to fulfill your data analysis requirements.
This document offers an overview of these reports and details on how to utilize them effectively for extracting valuable insights from your Search Ads 360.

Reports

Select a specific report to pull data from the Search Ads 360.
The following image provides an overview of the various custom reports:

and here is a table elaborating on each report:

Please Note:

• All reports have filter support, with the filters operating on an AND logic basis.
• When the data you're fetching is large, especially if you're reaching size or timeout constraints, use Interval Chunks Size for extracting data over extended timeframes.
• In most reports, the Increment field is typically set as "segment.date." However, there are exceptions:
  • Ad Group Criterion:
    • ad_group_criterion.creation_time (default)
    • ad_group_criterion
  • Campaign Criterion:
    • campaign_criterion.last_modified_time
  • Asset:
    • asset.creation_time (default)
    • asset.last_modified_time
  • Conversion Action:
    • conversion_action.creation_time (default)