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    Yandex Walkthrough
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    Contents

    Yandex Walkthrough

    • 2 Minutes to read
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    Article summary

    Yandex API version 5 is currently supported

    This provides a general description of Yandex and its capabilities.

    Introduction

    Yandex allows you to manage ad campaigns, automate routine tasks, create your own bid management algorithms, and download statistics.

    Connection

    To connect Yandex with your destination, follow our step-by-step tutorial.
    Choose a Source connection after you've created a connection, as seen here:
    image.png

    Reports

    In Yandex, there are two types of reports available:

    Predefined Reports

    Click here to view Predefined Reports.

    Custom Reports

    Create custom reports, and select a specific report to pull data from Yandex after you've established a connection.
    The following image provides an overview of the various custom reports:
    image.png

    Metrics and Segments fields are available in each report and will be displayed beneath it.
    More information can be found in Yandex's documentation.

    Each report offers 2 methods for extracting data:

    • All
    • Incremental

    Choose 'All' to retrieve all data regardless of time periods or select 'Incremental' to control the date range of your report.

    Here's an example:
    image.png

    Note:
    • Start Date is mandatory.
    • Data can be retrieved for the date range specified between the start and end dates.
    • If you leave the end date blank, the data will be pulled at the current time of the river's run.
    • Dates timezone : UTC time.
    • Use the Last Days Back For Each Run option to gather data from a specified number of days prior to the selected start date.

     

    ACCOUNT_PERFORMANCE

    This report type aims to gather statistics for the advertiser's account.

    image.png

    CAMPAIGN_PERFORMANCE

    This report type is selected to obtain campaign statistics.

    image.png

    ADGROUP_PERFORMANCE

    This report type is chosen to obtain ad group statistics.

    image.png

    AD_PERFORMANCE

    This report type is used to get advertising statistics.

    image.png

    CRITERIA_PERFORMANCE

    This report type is employed to acquire statistics for the purposes of targeting criteria.

    image.png

    CUSTOM_REPORT

    This report type is selected to generate statistics using specific groups.

    image.png

    REACH_AND_FREQUENCY_PERFORMANCE

    This report type is intended to gather display campaign statistics.
    It only includes statistics for "Display Campaign" campaigns and excludes all other types of advertising.

    image.png

    SEARCH_QUERY_PERFORMANCE

    This report type is designed to retrieve search query statistics.

    image.png

     

    Incompatible Fields and Dependencies

    Incompatible fields

    • Date, Week, Month, Quarter, and Year are mutually exclusive fields. Only one of these is allowed to appear in the report.

    • These fields are mutually exclusive: CriterionType, CriteriaType, AudienceTargetId, DynamicTextAdTargetId, Keyword, and SmartAdTargetId. Filtering data can only be done with one of them.

    • Impressions, Ctr, AvgImpressionPosition, WeightedImpressions, WeightedCtr, and AvgTrafficVolume are incompatible with the ClickType field.

    • AdFormat, AdId, Age, CarrierType, Gender, MobilePlatform, and RlAdjustmentId are incompatible with the ImpressionShare field.

    • Criteria, CriteriaId, and CriteriaType are not compatible with the Criterion, CriterionId, and CriterionType columns.

    Dependencies

    • The AdNetworkType field is used to group report data if the Placement field is selected.

    • If at least one of the Criterion, CriterionId, Criteria, or CriteriaId fields is supplied, or data is filtered by the SmartAdTargetId field, or the CRITERIA PERFORMANCE REPORT type is selected, a dash will appear in the Impressions and Ctr fields for campaigns with the SMART CAMPAIGN type.

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