Yahoo Ads Predefined Reports
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Yahoo Ads Predefined Reports

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Article summary

Predefined Reports

The Yahoo Ads datasource in Rivery comes with the below predefined reports. Each report will have a short description of the data, a list of customizable fields (if any), and the schema mapping. Due to the standardized nature of these reports, there are a number of locked fields that will only be accessible through the custom reporting functionality.

Source-Level Selections

Yahoo Ads does not have any source-level selections available to filter each report in the river.

Campaigns

The Campaigns report returns a list of campaigns and their attributes for the specified Yahoo Ads account.

FieldData TypeDimension/Metric
id system schemaIntegerDimension
advancedGeoNegStringDimension
advertiserIdIntegerMetric
biddingStrategyStringDimension
budgetIntegerMetric
budgetTypeStringDimension
campaignNameStringDimension
channelStringDimension
conversionRuleConfigRecordDimension
conversionRuleIdsIntegerMetric
createdDateIntegerMetric
customParametersStringDimension
editorialStatusStringDimension
effectiveStatusStringDimension
advancedGeoPosStringDimension
isDeepLinkStringDimension
isPartnerNetworkStringDimension
languageStringDimension
lastUpdateDateIntegerMetric
objectiveStringDimension
statusStringDimension
subChannelStringDimension
subChannelModifierStringDimension
tagIdIntegerMetric
trackingUrlStringDimension

Adgroups

The Adgroups report returns a list of adgroups and their attributes for the specified Yahoo Ads account. The only customization that exists for this report is a Campaign filter option to cut down the output by specific campaigns.

FieldData TypeDimension/Metric
id system schemaIntegerDimension
adGroupNameStringDimension
advancedGeoPosStringDimension
advertiserIdIntegerMetric
bidSetRecordDimension
biddingStrategyStringDimension
campaignIdIntegerMetric
createdDateIntegerMetric
customParametersStringDimension
dpaAudienceStrategyStringDimension
ecpaGoalFloatMetric
editorialStatusStringDimension
endDateStrStringDimension
advancedGeoNegStringDimension
isPromotionIncludedStringDimension
lastUpdateDateIntegerMetric
productSetIdStringDimension
startDateStrStringDimension
statusStringDimension
trackingUrlStringDimension

Ads

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FieldData TypeDimension/Metric
id system schemaIntegerDimension
adGroupIdIntegerMetric
advertiserIdIntegerMetric
assetsRecordDimension
callToActionTextStringDimension
campaignIdIntegerMetric
contentUrlStringDimension
createdDateIntegerMetric
customParametersStringDimension
descriptionStringDimension
displayUrlStringDimension
displayUrlPath1StringDimension
displayUrlPath2StringDimension
dpaDomainStringDimension
editorialStatusStringDimension
finalUrlStringDimension
flashSaleConfigStringDimension
adNameStringDimension
imageUrlStringDimension
imageUrlHQStringDimension
imageUrlThumbnailStringDimension
impressionTrackingUrlsRecordDimension
isAdTemplateStringDimension
landingUrlStringDimension
lastUpdateDateIntegerMetric
mailAssetUrlStringDimension
mobileFinalUrlStringDimension
optimizeAssetsBooleanDimension
rejectionReasonsStringDimension
runAsSingleImageBooleanDimension
sponsoredByStringDimension
statusStringDimension
stylesStringDimension
titleStringDimension
title2StringDimension
trackingUrlStringDimension
videoAutoloopStringDimension
videoCaptionUrlStringDimension
videoPreviewStartTimeIntegerMetric
videoPrimaryUrlStringDimension
videoScrollingStringDimension

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