Yahoo Ads Predefined Reports
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Yahoo Ads Predefined Reports

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Predefined Reports

The Yahoo Ads datasource in Rivery comes with the below predefined reports. Each report will have a short description of the data, a list of customizable fields (if any), and the schema mapping. Due to the standardized nature of these reports, there are a number of locked fields that will only be accessible through the custom reporting functionality.

Source-Level Selections

Yahoo Ads does not have any source-level selections available to filter each report in the river.

Campaigns

The Campaigns report returns a list of campaigns and their attributes for the specified Yahoo Ads account.

Field Data Type Dimension/Metric
id system schema Integer Dimension
advancedGeoNeg String Dimension
advertiserId Integer Metric
biddingStrategy String Dimension
budget Integer Metric
budgetType String Dimension
campaignName String Dimension
channel String Dimension
conversionRuleConfig Record Dimension
conversionRuleIds Integer Metric
createdDate Integer Metric
customParameters String Dimension
editorialStatus String Dimension
effectiveStatus String Dimension
advancedGeoPos String Dimension
isDeepLink String Dimension
isPartnerNetwork String Dimension
language String Dimension
lastUpdateDate Integer Metric
objective String Dimension
status String Dimension
subChannel String Dimension
subChannelModifier String Dimension
tagId Integer Metric
trackingUrl String Dimension

Adgroups

The Adgroups report returns a list of adgroups and their attributes for the specified Yahoo Ads account. The only customization that exists for this report is a Campaign filter option to cut down the output by specific campaigns.

Field Data Type Dimension/Metric
id system schema Integer Dimension
adGroupName String Dimension
advancedGeoPos String Dimension
advertiserId Integer Metric
bidSet Record Dimension
biddingStrategy String Dimension
campaignId Integer Metric
createdDate Integer Metric
customParameters String Dimension
dpaAudienceStrategy String Dimension
ecpaGoal Float Metric
editorialStatus String Dimension
endDateStr String Dimension
advancedGeoNeg String Dimension
isPromotionIncluded String Dimension
lastUpdateDate Integer Metric
productSetId String Dimension
startDateStr String Dimension
status String Dimension
trackingUrl String Dimension

Ads

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Field Data Type Dimension/Metric
id system schema Integer Dimension
adGroupId Integer Metric
advertiserId Integer Metric
assets Record Dimension
callToActionText String Dimension
campaignId Integer Metric
contentUrl String Dimension
createdDate Integer Metric
customParameters String Dimension
description String Dimension
displayUrl String Dimension
displayUrlPath1 String Dimension
displayUrlPath2 String Dimension
dpaDomain String Dimension
editorialStatus String Dimension
finalUrl String Dimension
flashSaleConfig String Dimension
adName String Dimension
imageUrl String Dimension
imageUrlHQ String Dimension
imageUrlThumbnail String Dimension
impressionTrackingUrls Record Dimension
isAdTemplate String Dimension
landingUrl String Dimension
lastUpdateDate Integer Metric
mailAssetUrl String Dimension
mobileFinalUrl String Dimension
optimizeAssets Boolean Dimension
rejectionReasons String Dimension
runAsSingleImage Boolean Dimension
sponsoredBy String Dimension
status String Dimension
styles String Dimension
title String Dimension
title2 String Dimension
trackingUrl String Dimension
videoAutoloop String Dimension
videoCaptionUrl String Dimension
videoPreviewStartTime Integer Metric
videoPrimaryUrl String Dimension
videoScrolling String Dimension

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